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Changes at the Gap to Improve North American Business Numbers

Clothing retailer the Gap announced changes to its marketing and organizational structure in order to improve business results in North America. Of course, the Gap’s logo debacle is now the stuff of legend. With these changes, the company is tying its business numbers to branding and marketing improvements.

Yesterday it was announced that Marka Hansen, president of the company’s North American division and the exec who played a major role in the logo redesign, was ousted. Today, Art Peck, who led the Outlet division, assumes the role. Also, Pam Wallack, president of Gap Adult North America, is now leading the new Global Creative Center.

The company also has a new CMO, Seth Farbman. He’s currently the worldwide MD for Ogilvy & Mather, which is now also the company’s advertising AOR. New York has become the HQ for the company’s creative in order to better compete domestically and overseas, Gap chairman and CEO Glenn Murphy said in a statement.

“I expect more from our Gap business in North America,” Murphy said. “The changes we’re making are intended to propel the brand to deliver the product and brand experiences our customers demand worldwide.”

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