Citrix has selected Weber Shandwick as the AOR for the company’s online services division in the U.S. This division includes the GoTo set of cloud services, like GoToMeeting and GoToMyPC. The branding behind these sorts of remote tools is a “flexible work movement” that Citrix calls “workshifting.” Citrix has an entire blog dedicated to the topic and how it benefits companies.
This account will be handled out of Weber Shandwick’s northern California office.
Lewis PR works with Citrix in international markets and, according to a firm spokesperson, will not be impacted by this new hire. The firm has never worked with Citrix in the U.S.
We also reported in 2010 that Atomic PR was working on the Citrix account, with the firm handling the company’s GoTo tools. Atomic told us via email that they no longer work with Citrix Online or use the company’s tools. *
*This last sentence is an update to the story.