WPP agency (Nasdaq:WPPGY) Cohn & Wolfe has promoted agency veteran Patricia Godefroy to Chief Branding Officer.

“In today’s environment, strong brands are more important than ever…They don’t just power customer sales; they drive innovation, quality of goods and services, social interaction and change, as well as shareholder value,” said Godefroy in a statement.

Godefroy has been with Cohn & Wolfe for 11 years and currently leads the agency’s Los Angeles office. Her client experience includes Walmart, Starbucks, Hilton Hotels, Coca-Cola, Taco Bell, Chevron, Epson, Del Monte and Kraft Foods. C&W is looking for someone to fill the Los Angeles position.