AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Coke Marcomms Team Reorganizes Around Consumer Engagement

Late last week, Coca-Cola announced that its marketing communications team is being reorganized around three principles, marcomms leader Wendy Clark told Ad Age:  “content, connections, and integration.” Previously, Clark said, the emphasis had been more on paid media.

“It was a revelation to discover that of the 150 million views the brand has amassed on YouTube, only 25 million to 30 million of those views could be attributed to content Coca-Cola had put into the marketplace,” the story says.

Ivan Pollard, formerly of London’s Naked Communications, will be moving to Atlanta to take on the role of VP, global connections, a position that will focus on paid, owned, shared, and earned media. Five execs will see a shift in their roles, including Rebecca Messina, VP of marketing capability and integration who will now also handle agency management.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!