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Monday Dec 17, 2007
NASA's Most Unusual PR Challenge
Now, almost one year later, NASA is releasing e-mail correspondence from the trio, including juicy tidbits such as, "They want your size for the arctic gear...I think I can figure that out - sized sexy and athletic." While almost all of America is surely more interested in the just released emails, PRNewser wants to examine this from a communications standpoint. (We're nerds, we know.) Well, it just so happens that Newsweek did that work for us! Check out their interview with Gene Grabowski, vice president of Washington, D.C.-based Levick Strategic Communications. Gene smoldered the flames related to the national pet-food recalls and the toxic Chinese toy imports, two of the biggest consumer issues of 2007. Read the full interview here. Email This Post |
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