TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

CRT/tanaka Acquires Livingston Communications

livingston.jpg

Livingston Communications announced late last week that it has been acquired by agency CRT/tanaka. After an (almost) merger with Social Media Group late last year that never quite panned out, CEO Geoff Livingston seems to be happy to have his agency in new hands.

Kami Huyse, a sometimes contractor for Livingston Communications published a Q&A with Livingston on the deal, and asked the “why now” question, to which he responded:

I don’t want to be the man, or the most popular guy on the Internet, and so having a CEO title doesn’t mean anything to me. What means something to me is becoming more available to my family, and doing great things that impact our society through clients, through openness and transparency, and through the embracing of public responsibility for our society’s issues, and the charitable efforts to resolve those problems.

Livingston also posted his own take on his blog here, which is certainly worth the read.

Terms of the deal were not disclosed, although we do know that CRT/Tanaka now has ownership of Livingston’s popular blog, The Buzz Bin. The company will also not become a subsidiary of CRT/tanaka but instead will merge under the existing corporate brand. CRT/tanaka clients include Sprint, Altria, and Charles Schwab & Co.

[image: Geoff Livingston, courtesy Beth Harte]

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!