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Customization is Key to YouTube’s New Features

Brands classified as YouTube advertisers have the opportunity to add customized bells and whistles to the video side of their branding campaigns. Special URLs and layouts are just a couple of the ways that companies and their PR firms can maximize on their slice of the billions of video views taking place each day worldwide.

In Mediabistro’s latest “PR, Perfected” feature, we talk with experts from YouTube, American Apparel, and other companies for tips on how to make a video clip stand out in a very crowded space. For example, “Build a brand page with the look and feel of your company’s personality. Don’t leave all the glitz to Facebook and Twitter.” And, “Create videos that are useful and interesting to your audience. Remember that practical is as important as flashy.”

Get more tips in “PR, Perfected: Making YouTube Work for Your Brand” [Sub req'd. For more info on becoming an Avant Guild member, click here.]

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!