Brands classified as YouTube advertisers have the opportunity to add customized bells and whistles to the video side of their branding campaigns. Special URLs and layouts are just a couple of the ways that companies and their PR firms can maximize on their slice of the billions of video views taking place each day worldwide.
In Mediabistro’s latest “PR, Perfected” feature, we talk with experts from YouTube, American Apparel, and other companies for tips on how to make a video clip stand out in a very crowded space. For example, “Build a brand page with the look and feel of your company’s personality. Don’t leave all the glitz to Facebook and Twitter.” And, “Create videos that are useful and interesting to your audience. Remember that practical is as important as flashy.”