First on PRNewser: Dallas Lawrence has been named Managing Director of Burson Marsteller’s Proof Integrated Communications.

Lawrence was previously Vice President and Global Practice Chair of Social and Digital Media at Levick Strategic Communications in Washington D.C.

He will report to Proof Integrated Communications Chief Executive Officer Jay Leveton.

“Dallas’ experience integrating social media, issue advocacy and crisis management will help us deepen our capabilities in these critical areas, which are increasingly determining the reputations and communications outcomes of corporations, associations and issue advocates today,” said Leveton in a statement.

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