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Tuesday, May 06
Fleishman CMO Addresses Fox News Issue
Right after we posted the video of Fleishman Hillard being mocked on air during the Fox & Friends morning show, Gawker writer (and former PRWeek media reporter) Hamilton Nolan picked up on the news. Today, Hamilton received a letter from Fleishman CMO Rich Jernstedt addressing the issue: Hamilton, It seemed like a good idea at the time. Sometimes the commitment to generate publicity can get an agency in trouble. As you noted in your post, one of our more aggressive marcom specialists at Fleishman-Hillard developed a news release for a client that made light of the FOX News green room. Understandably, the folks at FOX didn't appreciate it. One of our strengths is maintaining good relationships with major media like FOX. We talked with our friends at FOX, and also made a note to our file on how to avoid these situations in the future. Sensible and well written, this just may get FH out of the Fox News dog house. Email This Post |
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