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Communications, PR, and Marketing Consulting Firm is looking for a Managing Director. See the next featured job.
Communications, PR, and Marketing Consulting Firm is looking for a Director of Business Development. See the next featured job.
Wednesday, Jul 08
The Top Four Signs Your Client is About to Fire YouAs Intel CEO Andy Grove once said, "only the paranoid survive." And in this economy, agencies surely seem to be taking up that motto, going all out to ensure that client service is flawless. However, it's safe to say there are very few agencies that can claim to not have lost one client over the last year. Even in good economic cycles, client churn rates are often high, let alone in this environment. So, what are the top four signs a client is about to give you the boot? We asked a few agency vets for their opinion. Some didn't want to answer (What, me lose a client?) But a few did. Specifically, Kevin Dugan, founder of the Bad Pitch Blog and Director of Marketing at Empower MediaMarketing gave us his take which we think is worth sharing: 1) Suddenly Nice. If you have a client who suddenly changes attitude and becomes very nice or positive, they didn't win the lottery or get lucky. They feel guilty they're about to axe you. Email This Post |
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