PRNewser reported earlier on layoffs and other changes at Time Warner's Time Inc. division today, and mis-communications as to the number of employees laid off at the now shuttered Fortune Small Business.

When asked about their take on how things played out, a Time Inc. spokesperson told PRNewser, "Obviously, when you're operating in this new kind of immediate and constant news cycle, it is hard to get info quickly enough and to correct wrong or partially wrong info in real time before it spreads virally in a way that it wouldn't have, even three, four years ago. It presents challenges that you didn't have as a PR person before."