TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Dan Lyons, Steven Levy and Access To Apple

Newsweek tech reporter Dan Lyons admitted that he misspoke when he said on CNN’s “Reliable Sources” this past Sunday that the head of Apple PR head reached out to Newsweek to complain about him, prior to him being hired by the publication.

Lyons told Business Insider the complaints from Apple PR came after he was hired at Newsweek and not before, as he stated on CNN.

Regardless, one thing is clear: Lyons, who pens the “Fake Steve Jobs” blog at Newsweek, is not on Apple’s preferred media list, while his competitors, such as TIME magazine and Wired‘s Steven Levy are. TIME had full access to Apple pre-iPad launch, including an interview with Mr. Jobs. Lyons didn’t even have an iPad.

In the above interview with Beet.tv from September 2008, Lyons said that penning the Fake Steve Jobs blog has made covering Apple, “uncomfortable.”

The Guardian‘s Jack Schofield writes today, “…if it is favouring Time and excluding Newsweek, Apple isn’t dealing fairly with the press and therefore, ultimately, the public.” Do you agree?

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!