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Daniel Boulud’s Top PR Chef Opens Her Own Restaurant

Hey there, PR practitioners! What’s your dream job—no, your real dream job?

If your answer was “open a haute cuisine restaurant”, then you should remember the name Georgette Farkas—but first you need to know Daniel Boulud. In case you’ve never eaten out in New York City, Boulud has been The Big Apple’s most celebrated chef in the two decades since he opened his flagship restaurant, Daniel. Since then, his empire has spread as far as London, Singapore and Beijing.

Farkas ran Boulud’s communications and marketing operations for the past 17 years, but all along she aspired to even bigger things in the culinary world. Now Grub Street brings word that she will open her first restaurant, Rôtisserie Georgette, in October.

This is no piecemeal venture; located steps from Central Park, the 90-seat eatery’s menu will be “inspired by memories of meals she enjoyed in France as a child” and specialize in serving classic fowl in its many mouthwatering forms. In order to prepare for this latest career step, Farkas didn’t just recall her childhood. She also:

…visited poultry farms in Amish country…and even bused tables at DBGB to reacquaint herself with the rigors of service (and the importance of comfortable shoes).

So the next time someone asks you whether PR professionals just write emails all day, answer “Rôtisserie Georgette. Google it, bitch.”

*Photo via New York Social Diary

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