In today’s Media Beat, we continue our talk with Toby Daniels, executive director of Social Media Week, which is taking place now across nine cities.
The conference debuted in 2009 and has grown quickly. One of the reasons Daniels says he launched the conference was to change the way they’re done.
“We wanted to create a platform for people to come together and connect around the trends in social media,” he says. Another reason was his goal to “reinvent and re-imagine the conference experience” with events in multiple cities.
The “three-tiered approach” to choosing host cities seeks out major locations like New York, but also places like Bogotá, Colombia. “There’s such incredible innovation happening there,” he tells us, adding that the conference is a chance to get their story told.
Part 3 (Wednesday): Social media trends
- Former WH Chief Defends Powerful Women Appearing in 'Women's Magazines'
- Coldwell Banker, BuzzFeed Pair Up for Sponsored Content Series
- THR 'Most Powerful' List Reflects New Media's Influence
- STUDY: Readers Less Engaged with Content Found via Search or Social