In today’s NY Times, JoAnne Kaufman looks into how, “Strategic word selection can catapult an announcement about a study, a product or a “breakthrough” onto the evening news instead of to its usual destination – the spam folder or circular file.”

The story features quotes from a number of PR pros, as well as David B. Armon, the president of PR Newswire.

PR pro Tom Gable, a former editor at the San Diegon Union, compiled a list of words we all hear to much and will not help any announcement: “solutions,” “leading edge,” “cutting edge,” “state of the art,” “mission critical,” and “turnkey.”

Click here for the full story.

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Potomac Flacks: Ricochet Public Relations opens in D.C.

NY Post (via Romenesko): Wenner’s exploring sale of Us Weekly to Conde Nast

TVNewser: Meet The Press, Now Without “With Tim Russert”

PR News: It’s Time For The Internet To Get Over Itself

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I’m running somewhat late on this edition of For Immediate Release Fridays due to a vacation. Luckily, the only burried bad news you have to worry about this week is some undeclared dairy in that ready-made garlic bread at the supermarket. There’s also the expected flurry of activity surrounding the big Supreme Court decision so I thought I’d include a release about that.

Also please note, the Avenue Q song “The Internet is for Porn” seems to be correct. The investment exchange for porn business is red, red, red hot:

Stop & Shop and Giant issue voluntary recall of garlic bread

Gun totin’ second Amendment Foundation up in arms over a Chicago Trib editorial which characterizes the amendment as an anachronism

And for those considering plunking money in to social networking startups, look not to Silicon Valley, rather the San Fernando. AdultVest, a financial services company focused on the adult entertainment sector, awarded the Hedge Fund Launch of the Year

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(Publication’s) Editorial Director is (name), a smart and beautiful veteran of 25 years is one of the most respected editors in the magazine world.

As you can see we’ve removed all identifying info. The reader sent us the pitch along with this note:

This struck me as inappropriate and questionable. Does the female editor-in-chief in question know she is being pitched to media on the basis of her ‘beauty,’ as well as her experience? It seems terribly ignorant and sexist, and if this guy were my publicist, I’d want him fired since I’d bet dollars to donuts he’s not pitching male EICs as being handsome or anything tied to their looks. Wanted to share it with you so you might expose the sexism that’s alive and kicking.

What’s your take? Have you ever been asked to send a pitch like this?

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LA Times: Bathroom emergency turns into P.R. nightmare for O.C. business

Web Strategy by Jeremiah: Recruiter Bares All: How to Hire a Social Media Marketing Executive

The Buzz Bin: My Five Worst Professional Mistakes

O’Dwyer PR Blog: New York Post Goes Nuts Over CBS’ ‘Sexy Siren’

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Veteran PR pro Dan Klores has been spending more time making films lately, and the fruits of his labor continue to pay off.

HBO has cut a deal with Klores to turn his documentary “Crazy Love” into a “dramatic feature for HBO Films.”

According to Variety, “Klores won the 2008 Independent Spirit Award for director for his docu, which chronicled the obsessive love affair between Bronx lawyer Burt Pugach and Linda Riss. The pair became Gotham tabloid staples after she ended their romance and he hired thugs to blind and disfigure her by throwing acid in her face.”

Gawker’s Hamilton Nolan has the trailer here.

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As PR pros, we’re always looking to insert our client into the news story or trend of the week.

Sometimes it’s done right and makes sense, for example if you represent a promintent intellectual property lawyer and pitch him to comment on the latest online content lawsuit.

However, there are other times when not only does it not make sense, but it is distasteful.

Well, another agency got in on the act this week, trying to work into the stories around George Carlin‘s death. We know the agency, and for the most part, they’ve sent us great pitches. So, we’re not going to “out” them, but we will post the offending pitch, which offered an editor to comment on “media culture” and how it relates to Carlin’s death.

Read on for the full pitch.

continued…

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As part of mediabistro’s “So, What Do You Do” interview series, this PRNewser recently interviewed Kelly Cutrone, founder of fashion PR firm People’s Revolution.

You may have heard of the firm as a result its appearance on the popular MTV show, The Hills. (We don’t watch it, promise. But that doesn’t stop us from gawking.)

Here’s one of Kelly’s takes on how fashion PR differs from other types of PR: “And of course, the clothes don’t talk back. The clothes aren’t going to call you and make you call their lawyer. They’re not going to wake you up in the middle of the night because they were busted leaving a club with a drag queen. The clothes are the clothes, and usually the designers are manageable.”

The full interview has been published for your reading pleasure here.

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But then we run into ads like this on Craigslist:

Looking for detail oriented Self-Starter with PR & Marketing skills for owner of small weight control company and book author. Person needs be Focused, Consistent, Persistent, with strong writing/editing/grammar/speaking and follow-up skills. Website and print contacts helpful. Need ability to write and place press releases and articles on the web, in print, and all media as well as to secure seminar, radio, and interview bookings for owner. Two years experience.

Ok, seems like a reasonable job description, we thought. However, the catch: $12 per hour.

That’s right folks, write our releases, give us your media contacts, get us publicity! All for less than you’d make waiting tables.

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Well, today maybe we’re finding out some relevant market info a little sooner than we thought.

From PRWeek:

WPP reported a 10% increase in worldwide revenues from PR and public affairs work for the first five months of 2008. The figure excludes changes in currency values. Revenues overall were up 14.6%, or 4.5% excluding the impact of currency changes and acquisitions.

WPP Group, which includes Burson-Marsteller, Hill & Knowlton, and Ogilvy, among other PR firms, made the announcement today, June 24, at its annual general meeting in London.

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WWE wrestling is fake. Most people know that. However, there have been a few instances in which the organization has fooled the media into reporting its stunts as the real thing.

The latest example? Houston CBS affiliate KHOU, which posted the story, “WWE chairman hurt in freak accident,” after Vince McMahon pretended to be injured by a collapsing set at a WWE event in San Antonio.

Reader Chris at Blog of Hilarity used to work for WWE PR and sent in the following from his post on that matter [edited to remove obscenities]:

I worked for WWE’s PR department last year during the time Vince’s limo blew up. I will preface this by saying that I greatly enjoyed my time at WWE and was treated extremely well. It was an awesome experience and made me even better at what I do. I had to pretend TO LEGITIMATE MEDIA that Vince McMahon has actually been blown up in a limo accident. Actually, no, I couldn’t say “Vince McMahon.” I had to say “MR. MCMAHON” (because that’s the character).

Ah, the world that is WWE PR.

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NY Times: Service From Google Gives Crucial Data to Ad Buyers

PC World: AT&T Rolls out Digital Content Delivery System

Boston Herald: Globe seeks pay cuts, Herald plans for layoffs

BusinessWeek: Arianna Huffington, The New News, And The Old Ecosystem

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PRNewser was present at this morning’s BusinessWire event, “A Social Media Conversation: How PR, IR & Marketing Professionals Can Engage and Participate in the Social Web.”

Publicity Club of New York President and Flatiron Communications Founder Peter Himler moderated a panel that included Rob Key, CEO & Founder, Converseon, Jim Neil, Chief Strategy & Marketing Officer, TNS/Cymfony, Ryan Block, Editor-in-Chief, Engadget, Josh Cohen, Senior Business Product Manager, Google News, Peter Hershberg, Managing Partner, Reprise Media and Melissa Bauer, Senior Public Relations Manager, The Knot.

As usual with “new media” events, there was the irony of no wi-fi available, despite being smack in the middle of Manhattan. Nonetheless, we welcomed the hospitality and ambience present at the 3 West Club.

When room for questions appeared, we asked Block what he thought about news aggregators such as Techmeme posting direct links to press releases and company blogs.

continued…

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About.com is looking for a summer PR Intern

The Humane Society of the United States is looking for a PR Specialist

Iconix Brand Group is looking for a PR Manager

American Assoc. for the Advancement of Science is looking for a Communications Associate

Associated Content is looking for a Community Manager

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“You get it on Oprah, and you’re done,” stated Paul Beck, Sr. Partner, Executive Director of Digital, Ogilvy Worldwide at today’s OMMA Social conference.

Well then, it’s just that easy.

For live reporting from the conference, click here.

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