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Archives: September 2008

Pitching Meetings at Conferences

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Ah, trade shows, conferences, whatever you want to call them. If you have a client at one, chances are they want exposure. Quick. That leaves you, the PR professional to do things such as write press releases, and possibly arrange for a free iPod giveaway. All kidding aside, your clients will probably want to meet with the media at a big industry event, so we’ve drafted up four short tips that we think will help you in this process.

1. Avoid asking for a “thirty-minute briefing,” or other over formalized talk. There are only so many of those a journalist can do in a day. Something like, “meet for coffee” is less formal. If you’re interesting, the reporter will stick around.

2. What is the news? You don’t have news? What can your client comment on that is in the news? Make that clear in the pitch.

3. Provide context. Reporters covering a certain conference or trade show are getting battered with emails and may not remember you. Give them a quick recap of news links that show the company’s progress along with how it compares to your key competitors.

4. Don’t just use the conference provided media list. It’s common knowledge that some reporters like to stay off lists, if to hopefully lessen the inbox assault. So, no matter where your event may be, all local media are fair game.

These are just the opinions of one blogger. What tips would you give? Let us know in the comments.

Google Founders Worth More Than All US Papers


Here’s an interesting stat: Google founders Larry Page and Sergey Brin could buy every newspaper in America and still have $12 billion left over. The entire US newspaper business is valued at $20 billion. Brin and Page are worth about $16 billion each.

[Source: Silicon Valley Watcher, via Valleywag]

Advertising Week Night One: AOL, The Rock and N.E.R.D.


Our night began at Rockefeller Center for Advertising Week’s Opening Gala. We spotted Advertising Age executive editor Jonah Bloom holding court that ran quite a few people deep for most of the night. AdAge’s retail reporter Natalie Zmuda held court with us for a few minutes as we observed the crowd from a somewhat quieter corner of the festivities. We also bumped into Mr. Ken Sunshine of Sunshine, Sachs and Associates, who we previously mentioned is handling PR for the event. Sunshine came straight to the event off a flight from London, but told PRNewser he “travels too much” to get jet lagged.

The gala was followed by a pedicab ride (very nice touch) to the Nokia Theater, for an AOL party with N.E.R.D. and Big Boi from Outkast. More pics after the jump.

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Julia Allison Interview: #1 Story on

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We already know that Julia Allison moves magazines.

However, Ms. Allison is proving to be quite popular in the PR world as well. Her interview with PRWeek’s Aarti Shah is currently the most popular story on

Porter Novelli’s Jack and Bill Meet Stuart

Porter Novelli’s Jack and Bill, a “short-term, pop-up agency,” consisting of younger PN staffers that we’ve covered here at PRNewser, received some nice press this week in the form of a feature story by Stuart Elliott in the NY Times. The agency within an agency selected five pro-bono clients, which were staffed by PN’s younger, digital media savvy employees.

Lisa Rosenberg, partner and managing director of the Porter Novelli New York office, told Elliott the goal of Jack and Bill was “showcasing our digital-media expertise…that we may not always get to do for bigger clients.”

Jack and Bill clients seem to be happy. Says Christopher Fawcett, a 22-year-old nmodel who recently moved to New York, “They really do make me feel like a star.”

RELATED: Jack + Bill Announce Winners of Free Fashion PR

The Ticker: Workman, Microsoft & Seinfeld, Media Over Family

Advertising Week Is Coming to New York


Next week in New York is Advertising Week, which is a big event for some, and a non-event for many others. We happen to be in the first group. The handy Gary’s Guide alone lists a whopping 99 events over the course of the week, of which we’re hoping to attend a bunch.

PRNewser will be there from the start on Monday morning for the “Future of Media” breakfast panel at the new TimesCenter with Ken Auletta of the New Yorker, Vanity Fair‘s Michael Wolff, AOL CEO Randy Falco, and Mark Cuban, among other media industry heavyweights. The invite promises a “town-hall style forum,” with “lively interaction and far reaching predictions,” which we certainly hope to see and hear.

At least one additional big player will officially enter the fray this year. Writes Adweek’s Brian Morrissey, “…Facebook seems determined to be a big player on Madison Avenue. It’s signed on as “gold-tier partner” for Advertising Week next week, along with Web giants Google, Yahoo!, Microsoft and AOL. That means a series of earnest workshops and the honor of getting ad people drunk at the week’s closing party.”

PRNewser is also interested in the various musical entertainment that has been booked over the week, including Bon Jovi, Ziggy Marley and the Melody Makers, Big Boi from Outkast, and N.E.R.D.

Sunshine, Sachs and Associates is handling PR for all of the official Advertising Week events, while the Interactive Advertising Bureau and Microsoft are teaming up to present the MIXX Conference, which takes place Monday and Tuesday. Are you around and would like to connect with PRNewser? Let us know.

Happy Hour: Torches of Freedom

Normally, my Happy Hour video post consists of something that gently skewers the PR industry. Given the grave financial news this week, it seems more appropriate to take a look back in history to when Edward Bernays, father of PR and nephew of Sigmund Freud created the inextricable link between politics, business and the “self”.

So when you go to the polls and choose to vote with the gut, consider that your Freedom Fries may come with a side of delicious Bernays sauce, whether you ordered it or not.

Who Is That on CNN?


Why, it’s RLM PR CEO and Bad Pitch blogger, Richard Laermer. CNN doesn’t have an embedded video link, so click here to watch Laermer wax poetic on trends of days past and how to spot new ones. Laermer was on the show to promote his new book, 2011: Trendspotting for the Next Decade.

RELATED: PRNewser interview with Richard Laermer.

The Ticker: The Fed, Dealbreaker Moves, Crisis Pointers…