The Ticker: Edelman on the Journal; McCain’s reformer roots; Writing a great blogger pitch; PR pros invade Detroit; Obama’s viral victory
By Jason Chupick on October 24, 2008 10:39 AM
Former White House Press Secretary and author of “What Happened” Scott McClellan continued his break with the GOP today by endorsing Barack Obama for President. Almost as interesting as the announcement was McClellan’s choice of venue: the yet-to-air D.L. Hughley show on CNN.
Appropriately enough, it’s called “D.L. Hughley Breaks News”. He sure does. Some booker really knocked this one out of the park.
Related: Scott McClellan on the Daily Show
The Yale Club in New York City was buzzing today with a packed room of buzz agencies, or rather, members of the PR agency trade association The Council of PR Firms. Scoping the table tent cards, most of the big marquee firms were on hand including Ketchum, Weber Shandwick, APCO, Fleishman Hillard, Porter Novelli, Burson-Marsteller, Waggener Edstrom, H&K, as well as other industry comers including Peppercom, Coyne PR, The Horn Group, Text 100, Cooper Katz and too many more to recount here.
First on PRNewser: Freud Communications won the OK! magazine account today. So far we see one notable connection: Freud CEO Lisa Dallos previously worked with Kent Brownridge at Wenner Media where he was a chief executive and she served as Director of PR. Brownridge is now with OK!.
More details as they come.
It’s not even Halloween yet and already there are plenty of press releases tied to the holiday season. The above screenshot is from PRNewswire‘s press release listing today for the search term “holiday.”
What pitches are you working on for the holiday season?
Rubenstein Public Relations has been hired by developer Clipper Equity to develop a media relations program for BellTel Lofts, a 250-unit luxury residential building in downtown Brooklyn.
They’re certainly not cheap, but are in a prime location. The Times reports “a large two-bedroom with a terrace” in the building was sold for, “just under $1.5 million.”
MTV’s “The Real World” was going to be filmed at the lofts before they decided to move on to Red Hook.
In our last PRNewser Poll, we asked: How secure do you believe your job to be over the next year? Here are the results:
-25% of you agreed that your job was, “Very secure: I definitely won’t be shown the door.”
-43% said “Somewhat secure: I’m fine now, but not so sure about the future.”
-19% said “Not very secure: I’m working on my resume.”
-13% identified most with “Um, job?”
What should we ask in our next poll?
FishbowlLA links to a memo sent to news organizations informing them they would have to pay for credentials to Sen. Barack Obama’s Election Night celebration.
It’s not cheap, either. According to the memo, “credentials will cost $715 to $1,815,” and campaign officials “will be available only in the ‘press file’ tent, to which an additional admission fee of $935 per person is being imposed.”
Maybe they’re trying to keep out the Mayhill Fowler’s of the world? Although we’re guessing at this point Huffington Post can easily foot that bill. Regardless, charging the media to cover election night? It certainly doesn’t seem like a smart PR move.
The negative headlines are already starting to pile up. Writes Chicago Business, “The best-funded political campaign in American history says news organizations will have to pay – in some cases almost $2,000 each – if they want to cover Barack Obama’s election-night celebration in Chicago.”
Waggener Edstrom has hired Jon Coifman as VP in an addition to the agency’s environmental practice. Coifman brings some serious chops to the job as he was previously director of media relations at the Natural Resources Defense Council (NRDC).
In addition to Coifman, the agency announced two new clients: NatureWorks LLC, a developer of bioplastics made from renewable resources, and Ener1 Inc., a developer of advanced lithium-ion batteries for hybrid and electric vehicles. Coifman is leading the Environment Practice in partnership with WE Vice President Brandy Bishop.
When running the guest list for a popular or well-known event, chances are you’re going to get a few party crashers.
amNewYork looks into the increase of “fake journalists” attempting to gain access into “swanky events to get a taste of free food and drinks and hobnob with influential New Yorkers.”
Writes Marlene Naanes:
About 24 fake journalists tried to get into a recent gala to raise money for poor children this year, compared to the usual five or so, said Claudia Stepke, head of Claudia Stepke Associates, a public-relations firm. She figures the boom of posers partially could be due to the economy. “I was answering phones every 10 minutes,” she said.
For amNewYork, this issue hits close to home. A man named Robert Miller has continuosly tried to gain access to events, saying he works for the newspaper. He even created a phony amNewYork email address!