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Archives: December 2008

MS&L’s Holiday Madness, Part 2

Here are the other photos from the offices of MS&L. While top brass chose the best themes, the “Festivus Wall” was my favorite, and would easily sweep the judging if it included the requisite metal pole. The traditional “airing of grievances” works well for any PR agency including “media outlets keep closing down”.

A special thanks to Sara Donaldson of MS&L for helping with these posts.



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PRNewser Holiday Gift Guide: PR in an Aerosol Can

PR Spray is the perfect stocking stuffer for the publicist in your life.

Campaign laying flat and got you down? Try PR Heat Spray for that extra zip and pep:


Campaign spinning out of control? Message blazing too hot? Spray on a little PR Deep Freeze for some icy cool damage control:


Unfortunately PR Spray isn’t widely sold in the U.S. yet. You can buy it from Selles Medical for about 5.50 pounds sterling.

Hat tip to Gemma Craven of Breakaway Communications for pointing out this fabulous product.

Dan Klores Lands Three Awareness Film Accounts


(Behind the scenes of We Shall Remain)

Dan Klores Communications (DKC) signed three film accounts with a public affairs component, one fact-based feature, one HBO documentary, and a five-part PBS series. DKC will be working an awareness campaign for each, with screenings, discussions and publicity for the history and policy issues surrounding each film.

Though DKC’s client list is peppered with entertainment work, these films are more issue-oriented and less corporate–along the lines of the work the firm did for Ken Burns and his War series.

Klores is a skilled filmmaker in his own right, with “Crazy Love” and “Black Magic” among his recent documentary writer/producer credits.

The three projects are after the jump:

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Google Helps The Kiddies Find Santa


How about a pitch straight from Google on this cold winter afternoon?

The search giant is working with NORAD (North American Aerospace Defense Command), so that “children around the world will again be able to follow Santa’s journey in Google Earth and Google Maps this Christmas.”

Per the pitch:

When Santa and his reindeer do take off at 6:00 am EST on Christmas Eve, a Google Map with Santa’s current location will appear at and will be updated as his journey progresses. Users can also track Santa in 3D in Google Earth by downloading a special NORAD Tracks Santa KML They can add the NORAD Tracks Santa iGoogle gadget to their iGoogle page anytime. Be sure to visit to catch hi-res Santa Cam video of the sleigh zooming past various locations around the globe over the course of the night, and for locations without video, photos from Panoramio can be viewed in Google Maps. There are also a few new ways to track Santa this Christmas: users can track Santa on their mobile phones with Google Maps for Mobile, and can also follow his whereabouts on Twitter by adding @noradsanta.

While NORAD has been involved in Santa tracking for quite some time, some of the Google services are new this year. If anything, the idea has caught on. “Last year the NORAD Tracks Santa Web site received 10.6 million unique visitors from 212 countries and territories,” according to WebProNews.

Happy Holidays from PRNewser


We hope that you’re winding down and getting ready for a few days away from the office, that is, if you haven’t left already. PRNewser will be off Dec. 25 & 26 and Jan. 1 & 2, although there is still a good chance you’ll see the occasional post from us.

In the meantime, check out some of our gift guide posts if you’re in need of any last minute gift ideas for that PR pro in your life. And yes, I’ve been waiting since last year to find a reason to use this image again. Happy Holidays!

The Ticker: DKC Wins AOL Biz, The “Scoble Dilemma,” Mature Layoffs…

MS&L’s Holiday Madness Returns

Queens Hometown Cube.jpg

(Will Cutrone‘s Queens-themed holiday cubicle at MS&L)

After leaving the big VivaKi social media gathering last week, I snuck upstairs to another Publicis division, Manning, Selvage & Lee (MS&L) to see if its people had again ramped up their War of Christmas (not ON Christmas, that’s Fox News’ job). A quick look confirmed that Christmas, as well as Hanukkah and Festivus, had indeed “threw up” on MS&L’s various offices and cubicles again this year.

Bigwigs at MS&L, forced to acknowledge the follies judged the decorations–or toured the wreckage–just after my visit.

Winners after the jump:

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White House Counters NY Times Article Blaming Bush for Mortgage Meltdown


Politico’s Mike Allen reports:

The White House on Sunday issued a blistering 500-word response to a scathing 5,000-word article on the front page of Sunday’s New York Times that says President Bush and his style and philosophy of governing played a direct role in the mortgage meltdown that’s crippling the nation’s economy.

The response accused the nation’s largest Sunday paper of “gross negligence.”

“The Times’ ‘reporting’ in this story amounted to finding selected quotes to support a story the reporters fully intended to write from the onset, while disregarding anything that didn’t fit their point of view,” White House Press Secretary Dana Perino said in an e-mailed statement.

In what Allen called an “unusual double-header,” a second statement, “Setting the Record Straight: The Three Most Egregious Claims In The New York Times Article On The Housing Crisis,” was later issued by the White House.

New York Times Executive Editor Bill Keller defended the reporting, saying in a statement it was, “based on on-the-record interviews with dozens of current and former officials of the current administration.”

Edelman Adds “Political Heavyweights”

Advertising Age reporter and PRWeek alum Michael Bush broke the news earlier today that Edelman will be adding some significant new executives to the agency’s Washington-based public-affairs sector.

Bob Shrum, manager of Sen. John Kerry’s 2004 presidential bid, and Doug Schoen, a founding member of the now WPP-owned Penn, Schoen, and Berland polling firm,” will join the agency effective January 1, according to Bush.

Surely, many agencies are gearing up for a big year in reaction to the new administration and current financial conditions. “The nation’s capital is sure to be a hotbed of activity and a major revenue producer for the public affairs and lobbying practices of many PR agencies in 2009,” he wrote.

The Ticker: Ford’s Bailout PR, Top Ten Blunders, Agency Checklist…