TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Archives: September 2009

White House Posting “Talking Points” on Blog Daily; What Are The Implications for PR?

obama3.jpg

The White House is now posting the administration’s communications focus, along with talking points, daily on the Whitehouse.gov blog. In the first post today, White House Online Programs Director Jesse Lee wrote, “It’s no secret that institutions of all stripes focus their communications on certain messages day to day. We thought it would all be a little more open and transparent if we went ahead and published what our focus will be for the day, along with any related articles, reports or documents.”

Has this ever been done before, and what are the implications for PR?

“It makes a lot of sense and I’m not aware of it ever being done before,” said Don Goldberg, partner at D.C.-based Qorvis Communications and former Special Assistant to President Bill Clinton. “When I was in White House, we would have daily meetings on message and you would basically have conference calls…If the weekend was coming up and you had talk shows you were worried about, you would make sure all Democrats on the shows had the same points. The Obama administration is bypassing traditional media as much as it can anyway, so why not provide them with ‘message of the day’ type of details. Why not try to reach out to everybody?”

Stacie Paxton, former national press secretary for the Democratic National Committee and now a Vice President in Hill & Knowlton’s Washington, D.C. office, said that providing White House talking points online, “shows a level of transparency previously unseen by other Administrations – Republican or Democratic. It gives extremely valuable insight into thinking at the White House at a critical time. Anyone with a stake in the health care debate or any other pressing issue would be foolish not to read this blog daily.”

Harrah Resort’s: Trade in Your Work Gear for a Bathing Suit, Win a Free Hotel Suite

harrah's.jpg

[WPIX's Larry Hoff (center), a shirtless "FDNY guy" (left) and Harrah Resort's VP Danielle Mohn (right).]

The concept for Harrah Resort’s event this morning in downtown Manhattan is somewhat simple: trade in your work clothes for a bathing suit, get photographed, and have a chance to win a free VIP suite at Harrah’s. The event is being promoted as an “endless summer party,” since Harrah’s has a large “tropical oasis glass domed pool,” which is open year round. Ok, fine.

The team at agency RF|Binder is working hard, and they’ve had some good results so far. Managing Director Casey Corrigan tells PRNewser, “WPIX ‘PIX Morning News’ roving reporter Larry Hoff did live shots all morning to kick off the event. At the opening of the event right now, there is a line 50 people deep to do the challenge and get free rooms, including men with babies.”

Of course, a Website has been set up, where people can vote on the “best swimsuit photo.” We’re assuming that “best” is in the eye of the beholder.

PRNewswire Launches Re-Designed Website

prnewswire homepage.jpg

PRNewsire launched a re-design of its Website today, featuring an “Optimized News Platform” which organizes releases to appear more as they would on a news website, as opposed to just a wire service. New features include enhanced search, “most read” and “most emailed” story rankings and the ability to sort releases by popular news topics, such “Health Care Reform.” New social features also make it easier to share releases or directly publish them to your blog.

“One of our goals with the redesign of PRNewswire.com was to make it easier for our audiences – media, communications professionals, Investor Relations officers, small business executives and the general public – to enjoy immediate access to tools, expertise and content that helps them meet their objectives,” said Ninan Chacko, president and CEO of PR Newswire in a statement.

Reuters Reporter Upset As AP Breaks CNN iPhone App Embargo

cnnmobile101.png

Have the tides turned? Bloggers honored the news embargo on CNN’s iPhone app, which launched at 8am ET today, while the Associated Press did not. That annoyed at least one reporter, Reuters’ Robert MacMillan, who wrote, “We were going to hold this until midnight because it was embargoed. That embargo has been broken, so bombs away.”

Tedd Ogasawara of our sister blog MobileContentToday reviewed the $1.99 app and said, “Its one differentiation point is the ability for you to contribute to CNN iReport. This seems a bit backwards to me (paying for the privilege of contributing news).” Ogasawara notes that with MSNBC, ABC, and Reuters all giving away their apps for free, he can’t tell if CNN’s decision is “foolhardiness” or “marketing genius.”

KC Estenson, general manager and senior vice president at CNN.com, told USA Today that the decision to charge for the app represents the company’s commitment to building a “long-term, sustainable business.”

The app is getting some good press. PCWorld noted that it “puts rivals to shame,” citing “live newscasts, video-on-demand, and a familiar iPhone interface…”

The Ticker: Diller on content; Shafer on Safire; PR-friendly sites…

How To: Plant An Item in Page Six

richardjohnson.jpg

For publicists representing the Hollywood starlet of the moment or the popular downtown hang, there is perhaps nothing more important than a prime placement in “Page Six,” the New York Post‘s long running gossip column.

In a mediabistro.com “So, What Do You Do” interview from May 2009, editor Richard Johnson [pictured right] talked about working with PR, specifically, ‘Liar’s Corner,’ where he takes publicists to task when he catches them in a lie. “It’s so annoying because if you do a story and you hadn’t called them, they’d complain like crazy — ‘How dare you run that without calling!’ Then we called and you lied to us, so they can’t have it both ways,” he said.

When it comes to vetting what makes it in and what doesn’t, Johnson said, “You have to make the calculation with every story if it’s worth it now that somebody else has already done it, or if we can push it forward. I don’t want to fill my column with stuff that’s already on the Internet.”

But for the junior publicists out there, or for those who aren’t already representing a “bold faced name,” what are some tricks to getting Page Six ink?

Read more

Pitches That Worked: Klores Changes the Climate in New York

The Climate Group’s Climate Week NYC, designed to coincide with the U.N. General Assembly is now behind us. The flotilla of panel discussions, film premiers, photo opps and interviews were put in place to impact the global climate negotiations in Copenhagen in less than 80 days.

Dan Klores Communications (DKC) wrangled press for Climate Week events put on by the Group and partners UN Foundation, TckTckTck, the Carbon Disclosure Project, and the City of New York.

DKC handled the press for the opening ceremony at the New York Public Library with UN Secretary-General Ban Ki-moon, former UK Prime Minster Tony Blair, The Climate Group CEO Steve Howard, Hugh Jackman, and top climate negotiators from the U.S., India and China.

Other events included a panel discussion with Sen. John Kerry and Duke Energy CEO Jim Rogers about the necessity of cooperation between the U.S. and China, as well as the premiers of two films, The Age of Stupid and Fuel, as well as the 1300-person TckTckTck human hourglass stunt in Central Park.

The Climate Group enjoyed placements in The New York Times, Guardian, Treehugger, Newsweek (article plus the video above) and many others. Not bad considering the news cycle also featured the first US visit by one Moammar Kadafi complete with rambling UN speech and CNN interviews.

Google’s First Press Release

Google celebrated its 11th birthday over the weekend, and to honor the occasion, the folks at The Next Web dug up their first press release. The headline of the release, from June 7, 1999, reads: “Google Receives $25 Million in Equity Funding.”

The release included a statement from Google CEO and co-founder Larry Page, “We are delighted to have venture capitalists of this caliber help us build the company…We plan to aggressively grow the company and the technology so we can continue to provide the best search experience on the web.” And aggressively grow they did.

Rubenstein Repping Carolyn Savage, Mother of Baby “Mix Up”

It was a mix up of grand proportions. Carolyn Savage had the wrong embryo implanted in her womb, but still agreed to have the baby – a boy born last Thursday – and give him back to his mother, Shannonn Morell. Given the amount of media attention the story has been getting, Savage has employed the help of New York agency Rubenstein, according to ABC News. In the above video from last Wednesday, the Savages spoke with the Associated Press.

Spin the Agencies of Record

Picture.jpg

This edition of Spin the Agencies of Record includes account wins in disease awareness, a shopping area, an education company, a consultancy, and BPA-free baby products.

Capco, consultants to the financial services industry selected Leach Communications as agency of record. Capco announced a big expansion in the U.S. market last week

Publicis Consultants | PR will keep the beat for the Heart Rhythm Society, handling message development and graphic design

Stanton Public Relations aces the test and wins Princeton Review

The Malibu Country Mart buys some fresh d2 PR

Not for nothing, BornFree hires 5WPR as agency of record

<< PREVIOUS PAGENEXT PAGE >>