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Archives: March 2010

Brand Implications Of Facebook Changing ‘Become A Fan’ To ‘Like’


Facebook is phasing out “Become a Fan” and replacing it with the already existing “Like” button. Why?

As Nick O’Neill writes on our sibling blog, “One of the major drivers of the verb change is that ‘Like’ performs much better than ‘Become A Fan.’ The other is that developers will be much more likely to implement ‘Like’ within their applications as it’s easier to integrate into other applications and websites.”

A Facebook spokesperson tells PRNewser, “In the next few weeks we will introduce a small language change that will allow people to connect to a Page by clicking ‘Like.’ This will replace ‘Become a Fan’ ads but will not affect the functionality of Pages at all.”

The implications for brands is that this potentially could help them build much larger audiences on Facebook. As we previously reported, social gaming has already changed communications on the Facebook platform, allowing brands to “buy” half a million fans with one campaign.

If all people have to do is “like” a brand to receive all of the same updates they would as when they decided to “become a fan,” we can expect numbers to shoot up even more. However, as they shoot up, brands will increasingly need to look beyond “number of fans” and into deeper metrics around engagement and e-commerce.

Here at PRNewser, we’re still waiting for the “dislike’ button.

NYC Deputy Mayor Joins Citigroup To Run PR


New York City Deputy Mayor Edward Skyler will join Citigroup as Executive Vice President, Global Public Affairs, the company announced today. Skyler will lead all external and internal communications and share leadership of government affairs and investor relations.

“No other bank has the positive impact on people’s lives around the world that Citi does. I am enthusiastic about joining such a revered New York City and global institution,” said Skyler in a statement.

Kate James, previously handled Citigroup PR and left the company in November 2009 to join The Bill & Melinda Gates Foundation.

Skyler has been with the Bloomberg administration since 2002, serving as press secretary, communications director and deputy mayor for administration.

Former Sony Pictures Exec. Ben Feingold Joins Hill & Knowlton


Former Sony Pictures president of worldwide home entertainment, digital distribution and product acquisitions Benjamin S. Feingold has joined WPP owned (NASDAQ: WPPGY) Hill & Knowlton, the agency said today.

Feingold was at one point referred to as “Blu-ray Ben” for his work promoting the Blu-ray DVD format.

“His expertise in home entertainment, digital distribution and deal-making, as well as his extensive relationships in Hollywood, will boost our growing entertainment practice,” said Hope Boonshaft, executive vice president and general manager of H&K’s Southern California operations in a statement.

With ‘Kell On Earth’ Complete, Kelly Cutrone Dishes on Future TV Plans

Bravo’s fashion PR reality show starring Kelly Cutrone and her agency, People’s Revolution, came to a conclusion last night.

Reached by phone today, Cutrone told PRNewser, “I loved the finale and we’re really, really happy with the show.” So what’s next, we asked? “As far as a season two, nobody announces a season two at the end of a show…I don’t really know what’s going on,” she said.

A Bravo rep reiterated that point, telling PRNewser today, “The series finale was last night so we don’t have any decisions on a season two yet.”

What Cutrone did say is that she signed a “major deal in LA last week” for a “scripted network TV show.”

“I’m going to be executive producing and writing” she said. The show will be about the fashion industry. Cutrone will also be executive producing two other reality shows and will continue to appear on MTV’s “The City,” which returns on April 27th.

In other words, she’s certainly keeping busy.

RELATED: Check out’s feature interview with Cutrone for our Media Beat series.

Porter Novelli Hires Randolph Pitzer to Run Chicago Office


The big Omnicom (NYSE: OMC) shop Porter Novelli announced today that Randy Pitzer has joined the agency as managing director of the Chicago office.

The 25-year PR vet joins Porter Novelli after more than eight years at Edelman Chicago, where he was EVP and general manager focusing on technology and b-to-b accounts including A.T. Kearney, Motorola, Qwest Communications and others. He led a team of 16 execs there.

Before Edelman, Pitzer held positions at other big agencies Ketchum and Ogilvy PR. He will report to Anthony Viceroy, Porter Novelli’s president.

‘Yes Men’ DVD Drops on April Fool’s Day

The DVD of the feature length film from the Yes Men will be available on, when else, April Fool’s Day. “The Yes Men Fix the World” DVD includes all the background on the duo’s 2004 PR stunt, when Yes Man Andy Bichlbaum posed as a Dow Chemical spokesman on BBC TV to apologize for the Bhopal, India catastrophe on its 20th anniversary. For $25 bucks you also get 80 minutes of extra footage and a copy of their fake “Dream Edition” of The New York Times.

When the movie came out last fall, Bichlbaum was busy punking the U.S. Chamber of Commerce for their stance on climate change. When the Chamber hit back in the court of law, the Electronic Frontier Foundation took up their case pro-bono. More about that here.

Clean Up That Resume


The Georgia Sea Grant seeks a Communications Director

Google Inc. is looking for a Culture and Trends Curator, YouTube to be based in New York

AccentHealth LLC, producers of video for over 12,000 waiting rooms, is looking for a part-time Public Relations Consultant

Exposure Communicating is hiring a Front Desk Manager

An Associate Director of Communications in needed in Draftfcb’s New York office

Survey: PR Agency Salaries Decreased Almost 11% in 2009


Do you work at a PR agency? If so, your salary decreased an average of 10.6 percent last year. In-house corporate communications jobs decreased by even more: 11.3 percent. Agency salaries increased 2.7 percent in 2008.

Billing rates decreased across the board as well, however they were down seven to ten percent for independent agencies, versus five to seven percent for holding company owned agencies.

The figures come from The Official PR Salary & Bonus Report – 2010 Edition, recently released by PR executive recruiting firm Spring Associates.

Apple iPad Launch Finds PR Hitting On All Cylinders


The Apple iPad officially becomes available this Saturday, April 3rd. Apple put out a press release on the matter yesterday.

As usual, Apple’s PR machine is executing rather flawlessly, with news of sold out pre-orders, analysts stating the company may ship up to 10 million iPads in 2010, and also the release of video tours of the product in action.

At least one PR executive doesn’t think marketing can take all of the credit, however.

“I’m not surprised at the pre-order sell out, but it’s probably more than just marketing-driven. Estimating demand is hard, and it takes time to build inventory. Marketing is taking advantage of the sellout, of course, but probably not the driver,” Andy Getsy, co-founder of tech PR agency Atomic PR told PRNewser.

“Apple PR always does their job to perfection it seems. Truly,” said Brew Media Relations founder Brooke Hammerling. She previously questioned the product’s name, but did tell us this week, “there is a genuine curiosity around this new device.”

Visit our sibling blog eBookNewser for all of the latest iPad news.

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