TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Archives: April 2010

Amidst Hyperactive News Cycle, White House Focuses on Long Term

gibbs_late.jpg.png

Despite the fact that White House Press Secretary Robert Gibbs and Deputy Press Secretary Bill Burton have been active on Twitter as of late, the Obama administration is trying its best to not let the ever increasing speed of the news cycle affect its communications strategy.

Tracy Sefl, a Democratic media strategist and senior vice president of Navigators Global, a Washington communications consultancy, told media reporter Jeff Bercovici:

“If Obama didn’t believe the news cycle was important, he wouldn’t have such a robust communications apparatus,” says Ms. Sefl. But no president, no matter how obsessed with managing the media, could possibly afford to engage with it on the hyper-granular level it now operates on. “If the White House did the same dance that the press does on the minute-by-minute news cycle basis, I can’t imagine anyone there would have the stamina to get up every day to do their jobs,” she says.

However, if Obama and his senior advisers are focused on long term messaging, that doesn’t mean Gibbs and his team aren’t focused on the daily grind.

Gibbs said recently, “the news cycle starts at 5:00 a.m. in the morning. It lasts probably until 10:00 or 11:00 at night. It sleeps only a little bit before it all starts again. And on occasion we want to get ahead of what the news is going to be that day by letting folks know.”

In this case he was describing authorized leaks, but the statement shows how the administration is focusing both on the “long” and “short” news cycles.

Los Angeles Business Journal Looking Into Sitrick Lawsuit

spin by Michael Sitrick.jpg

PR maven and agency owner Michael Sitrick is being sued by a former employee and current employees for “self dealing,” and devaluing the Sitrick Employee Stock Ownership Plan, PRNewser reported last week.

UPDATE: Joseph Giunta, general counsel for Sitrick And Company / Mike Sitrick writes in and says Sitrick, “was not sued by a former employee and current employees…He was sued by one former employee. Not a single current or former employee has joined in the suit and though he claims to have sued on behalf of the ESOP, the court has not granted him that right.”

It looks like the story will remain in the media. A reader sent in this ProfNet query today:

My story is about a lawsuit between Sitrick & Co. and a former employee, suing on behalf of the employee stock ownership plan. First, I would like to talk to any former (or current) employees. Second, I would like to talk to PR professionals about how a crisis-management firm should handle its own crisis. Contact: Joel Russell, jrussell@labusinessjournal.com

Sitrick has worked with a number of high profile clients over the years, from Halle Berry and Rush Limbaugh to Paris Hilton and the Archdiocese of Los Angeles during a sexual-abuse lawsuit.

Fleishman-Hillard Teaches Kids About Advertising

admongo.jpg

The New York TimesStuart Elliott looks into a new campaign from the Bureau of Consumer Protection of the Federal Trade Commission, which will teach children:

…how advertising works so they can make better, more informed choices when they shop or when they ask parents to shop on their behalf.

Omnicom-owned Fleishman-Hillard is supporting the bureau on the campaign.

Elliott wondered if having a firm owned by a large marketing services company teaching kids about advertising represented a conflict.

David Vladeck, director of the bureau disagreed, and stated about Fleishman, “They also know the tricks of the trade…We’re tapping into their expertise.

Interesting: AdAge‘s Agency Revenue Numbers Make Edelman Look Better Than Edelman’s Own Numbers

Yesterday, we highlighted agency rankings — by revenue — posted by David Brain, President & CEO Edelman Europe on his blog. A number of agency spokespeople commented to PRNewser on the figures.

Today, Advertising Age posted their own PR agency rankings by revenue. Both lists are estimates, as the holding company firms don’t disclose their financials.

Interestingly, AdAge‘s numbers put Edelman in a better position than Brain’s numbers. Edelman is number one on the AdAge rankings with $440 million in global revenue, while on Brain’s list the agency is number two with $448 million in revenue.

Brian’s numbers are off a whopping $100 million for Weber Shandwick, according to AdAge. His list has Weber at number one with $460 million in revenue, while Adage has the agency at number four with $360 million in revenue.

The responses from agencies keep coming in. Kevin Bell, regional president at Fleishman-Hillard said in a comment on Brain’s blog post, “Your post is a monument to wishful thinking. On a GAAP accounting basis, I can assure you both Edelman and Weber, based on your numbers, are in our rear view mirror.” Bell did not disclose Fleishman’s revenues.

A Hill & Knowlton spokesperson today dismissed the rankings to PRNewser as “a lot of number talk,” but stressed, “nothing can be validated” due to agency policies.

The H&K spokesperson did say, “the numbers are not accurate, and we are larger than Edelman outside of the U.S.”

We’ve posted AdAge‘s full rankings chart after the jump.

Read more

MySpace PR Chief Dani Dudeck Resigns; Joins Zynga

dudeck.jpg

MySpace Vice President of Global Communications Dani Dudeck has resigned and will be joining social gaming company Zynga as the company’s top PR executive.

TechCrunch first reported the news, citing a “source.” PRNewser confirmed the news with MySpace.

A MySpace spokesperson declined to comment if the company would be hiring a replacement. Weber Shandwick is MySpace’s PR agency of record.

A source familiar with the matter tells PRNewser, “she [Dudeck] was the last of the old guard.”

Perhaps Dudeck’s decision explains her awkward “interview” with TechCrunch recently, where she declined to answer any questions.

PR Officer is America’s ’8th Most Stressful Job’

stress-3.jpg

According to a study by CareerCast.com, that is. Why is being a “Public Relations Officer” so stressful?

Because it is a highly competitive field, specialists must work quickly and creatively to meet deadlines. In addition, some PR officers are required to interact with potentially hostile members of the media…

Advertising executive came in at number nine, while firefighter is number one.

Nike CEO: From PR Perspective, ‘Hasn’t Been That Difficult’ To Stick With Tiger Woods

Nike CEO Mark Parker spoke about Tiger Woods at a conference hosted by Fast Company last week. An audience member asked, “How hard is it dealing with the Tiger Woods spectacle from a PR standpoint?”

Parker responded that it “hasn’t been that difficult.” He also addressed the controversial advertisement featuring Woods that the company put out a few weeks ago. Watch the video for his full response.

Survey: 50% of PR Pros Say They Go Off The Record With Journalists

In our most recent PRNewser poll, we asked, do you go off the record with journalists?

50% replied, “Yes. It’s a great way to build relationships and help reporters.”

24% said “It’s too risky for my clients or people outside the PR department at my company, but sometimes I’ll do it.”

25% said, “No way. It’s too risky for me, my clients, or my company.”

Which brings us to our next PRNewser poll. Today, we’re curious to get your take on Goldman Sachs’ crisis communications strategy, as the investment bank faces an SEC investigation and a public Senate hearing, underway now.

Will Goldman Sachs’ Words Do Anything To Change Your Perception of the Company?Market Research

Goldman Sachs Bolsters PR With Democratic Strategist Mark Fabiani

Fabiani_Mark.jpg

All eyes will be on Goldman Sachs today, as CEO Lloyd Blankfein and executive Fabrice Tourre, who was named in the SEC fraud charges currently being faced by the investment bank, appear for a Senate hearing.

Goldman has hired Mark Fabiani [pictured] of Fabiani and Lehane in recent weeks to boost its PR counsel. Fabiani and partner Chris Lehane were known as the “Masters of Disaster” for their crisis P.R. work when they worked for the Clinton White House and campaigns.

PR executives have continuously debated Goldman’s PR strategy. “If we’re talking about Goldman Sachs as a brand, they’re going to be fine. If we’re talking about Lloyd Blankfein, that’s a different story,” Robbie Vorhaus, CEO of Vorhaus Communications told CNBC late yesterday.

Robert Dillenschneider of The Dillenschneider Group said Blankfein “shouldn’t be combative” at the hearings today. More to come…

Howard Rubenstein on Longtime Client Rupert Murdoch: ‘He’s My Closest Friend In Business’

rupert-rubenstein-bloomberg.jpg
[New York Mayor Mike Bloomberg, Howard Rubenstein and Rupert Murdoch celebrate in New York last night. Photo via Amanda Gordon.]

Howard Rubenstein has had a lot of clients in his 56 years in the PR business. However, perhaps none have lasted as long as Rupert Murdoch, who first hired Rubenstein 37 years ago to handle the New York Post.

“We’ve become very, very close friends,” Rubenstein told PRNewser at last night’s launch event for The Wall Street Journal Greater New York edition. In fact, said Rubenstein, “he’s my closest friend in business.”

Asked about how business has been for his agency as of late, he said, “if you become good in more than one area, you can withstand the downturn,” citing a diverse client roster including education, real estate, sports, law firms and media companies. We’re still “well over 200 people,” he said, adding, “we keep fees within reason so we don’t lose clients.”

Like the seasoned PR executive that he is, Rubenstein declined to comment on The New York Timeswar of words with the Journal, now that they’re both in direct competition. Asked if he’d ever done work for the Times, he said “I can’t,” due to his relationship with Murdoch and the competing New York Post.

<< PREVIOUS PAGENEXT PAGE >>