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Archives: January 2011

The Curious Case of Erin Andrews

Whether it’s her stint on Dancing with the Stars, her commercials for Sony, her peephole stalker, or her ability to provide poignant and colorful information during some of the biggest telecasts in sports, Erin Andrews is arguably one of the most recognizable sports media personalities.

So when she reported that TCU was slipping in their new Nike cleats during the Rose Bowl it seemed normal. Two weeks later she signed on the dotted line with…Reebok?.

“I’m very excited to be the first female to become part of Reebok’s ZigTech campaign, joining superstars like Peyton Manning, Sidney Crosby, John Wall, Chad Ochocinco, and many more,” said Andrews in a statement. And so begins a very curious case of the journalist/spokesperson.

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The Ticker: ‘SNL,’ Assange, Android, Egypt, and Pepsi

Crowd Sourced Film Debuts at Sundance

Life In A Day, a crowd sourced film made with footage submitted to YouTube, premiered at Sundance last night, and so far the response seems pretty positive.

On July 24, 2010, filmmakers were asked to record their day and upload it to YouTube. They received 80,000 submissions. It was boiled down to 90 minutes of footage.

Above, director Kevin McDonald, who has won an Oscar for the film One Day in September, talks about his Sundance experience. And over on AgencySpy, they have one of the submissions.

Tidbits: Oscar Value, Palin E-Mails, Obama on YouTube, and More

IBISWorld, a research firm, used numbers to analyze the brand impact of an Oscar nomination. “The average Best Picture Oscar winners over the last four years saw a bump of 22.2% (or $20.3 million) in box office revenue after they were named a nominee, and an additional 15.3% (or $14.0 million) following their win at the award show,” the group found. BrandChannel reports that The King’s Speech has already seen its ticket sales spike 70 percent between Monday and Tuesday.

Alaska’s attorney general is going to release more than 26,000 pages of e-mail from Sarah Palin’s gubernatorial administration.

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Top PRNewser Stories From the Past Week

Egyptian Government Blocking Web Service

Photo: Lefteris Pitarakis/Associated Press

As protests in Egypt rage on, social media, a vital communications component in the recent Tunisian uprising, is being blocked by the government.

“On Thursday, protesters active on Twitter and Facebook, publicly documenting demonstrations on the streets of Cairo, Alexandria and other cities, went quiet,” reports “Around the same time, many websites centralized on servers in Egypt disappeared.” A statement from Vodaphone also indicates that mobile phone operators have been instructed by those in charge to block service in certain areas.

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Digital is a Top Topic At Davos

Treasury Secretary Tim Geithner speaking in Davos. Photo: AP, Michael Euler

With all of the incredible news coming out of Egypt today, it’s easy to forget that there’s a big World Economic Forum happening in Davos through this weekend.

The Daily Beast brings together the six things most talked about things at this year’s event. Right up at the top of the list – “Digital + Business = Everything.”

“Both hallway talk and numerous formal sessions explored the likely transformation of industries of all sorts as they face an empowered consumer, mobile devices, and the availability of instantaneous data over the Internet,” the story reads. Well, better late than never.

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Enlist for the Social Media Marketing Boot Camp

Enhance your social media marketing prowess with Mediabistro’s upcoming Social Media Marketing Boot Camp.

Taking place from March 23 to May 11, this online conference and workshop offers keynote speeches, group work, and other activities that will help you craft social media marketing strategies that yield results.

Among the experts hosting sessions during this eight-week program are Brian Solis, AllThingsD’s Kara Swisher, and KD Paine. And if you register by February 23, there are special rates.

Click here to learn more and sign up.

Dow Jones Analyzes Which Firms Got the Most Press

Dow Jones has released results from its analysis of which firms in the U.S. and U.K. got  the most media attention in traditional media outlets in 2010. The organization used its proprietary media analysis tool, Dow Jones Insight, to conduct this analysis.

On top for U.S. large firms (those with more than $50 million in annual fee income) were Hill & Knowlton, Burson-Marsteller, Weber Shandwick, Fleishman-Hillard and Porter Novelli. Twenty-five firms were designated large.

For mid-sized firms (those with fee income ranging between $10 million to $50 million), Frank Public Relations, Allison & Partners, Makovsky & Co., 5W Public Relations, and Padilla Speer Beardsley were on top. Seventy firms were included in this analysis.

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Latest Taco Bell Video Doesn’t Feature Rats

Each day, Taco Bell adds another element to its response to the class action lawsuit that questions the nature of Taco Bell beef. Today, Greg Creed, the president of the company, appears in a video available on the Taco Bell lawsuit statement webpage, on the brand’s Facebook and YouTube pages, and of course, here on PRNewser.

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