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Archives: February 2011

Consumers Longing for Longevity

Levi's illustrates the "life cycle of the jean" on its website, part of its sustainability message

Right now, “longevity” and “durability” might be the best qualities to emphasize in your pitches.

According to this New York Times story, people are hanging on to their gadgets until they die, using every drop of soap in the bottle, and driving their cars even when a newer, flashier model is available.

It’s not the stuff of your grandma’s post-Depression days, but consumers aren’t so quick to jump at the latest and greatest as a result of the economic downturn and analysts are saying it could have a long-lasting impact.

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The Ticker: Nikki Finke; Cooper in daytime; Oprah’s OWN; Google’s troubles; Oscar marketing

Guest Post: The New ‘Media Consumption’ and the Impact on PR

On February 15, Apple introduced a subscription plan that has been causing controversy ever since.

The ultimate effect on PR has yet to be determined, but the discussion has already begun. In today’s guest post, Ben Billingsley, principal of Horn Group’s New York office, writes about the new face of media consumption and how PR will be impacted.

Feel free to share your thoughts about how tablets and other technology are changing media consumption and the practice of PR. And marvel at this baby using an iPad.

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‘NY Mag’ Site Knows What You’re Waiting For

New York Magazine’s is launching the Vulture Anticipation Index, which will measure the advanced buzz on pop culture happenings, like books and movies.

The Index will measure chatter across blogs and Twitter using a proprietary algorithm. This is only for advanced buzz, so once something actually happens or is released, it’ll be taken off the list. Here’s a screenshot with the top five this afternoon.

Jay Carney Will Be Taking Questions Monday Afternoon

White House spokesperson Dan Pfeiffer announced today that Jay Carney will be taking over the @PressSec Twitter handle. The account has been silent since January 28. If his press briefing yesterday is any indication, Carney on Twitter will be all kinds of wild and crazy. “Scribes delighted,” Fishbowl DC writes, in Carney’s decision to jump around the briefing room to take questions, rather than sticking with Robert Gibbs’ pattern of going row by row.

Most Popular Stories on PRNewser This Week

CisionPoint Adds Media Research Data

CisionPoint has added media research data for publicists working on programs in the following four categories: arts & entertainment, automotive, fashion & beauty, and government.

The new research will provide info such as Twitter handles, pitching preferences, and deadlines. Information will be provided for reporters, bloggers, and other influencers across the media. And Cision is offering free samples.

Roll Call: DC Entertainment, CBS, Story Partners, and More

Gotham City Sirens #20

Warner Brothers’ DC Entertainment has named Courtney Simmons SVP of publicity overseeing media relations and internal comms. Previously, she was VP of communications for Disney Interactive Media Group.

CBS’ SVP of communications Jeff Ballabon is leaving the network after two years. “With the change in leadership, it’s time for me to leave as well,” he wrote in a memo that is currently posted on TVNewser.

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The Oscars Seeking Social Media Gold

It’s Oscar weekend, and not to be outdone by the Super Bowl or the Grammys, social media will figure prominently in the big event.

We tweeted about Waggener Edstrom’s Oscar buzz-o-meter, but that’s definitely not the only gauge out there. Our Fishbowl LA colleagues reported on the E.Life map that’s tracking Oscar tweet activity in 25 U.S. cities.

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Producer Changes at ‘GMA’ and ‘Nightline’

This might impact your outreach to two of ABC’s major news programs.

James Goldston has been named senior executive producer at Good Morning America, working with Tom Cibrowski, an executive producer with the program. And Jeanmarie Condon has been named an executive producer at Nightline.

The memo from ABC News president Ben Sherwood is here and after the jump.

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