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Archives: April 2011

‘Paper’ Likes ‘Undiscovered’, Deletes ‘Edgy’

Paper magazine has been covering the indie scene for 27 years. That’s even before indie was mainstream. To this day, they stick with that perspective, seeking out stories and pitches about art, music, fashion, and culture focused on things that are still undiscovered.

Of course, many people interpret the magazine’s indie focus as “edgy” or “alternative.” Wrong move.

“Those words don’t mean anything anymore and they’re just clichés,” executive editor Alexis Swerdloff tells mediabistro in this week’s “How to Pitch for PR” feature.

Paper has this fun, irreverent voice. It’s an interesting tone.”

For more info about how to pitch Paper, click here. [sub req'd]

Don’t Even Try to Pitch a Story on Friday

The Royal Wedding is upon us and every news outlet ever will be giving its undivided attention to the big event.

Our friends at TVNewser (who will be liveblogging the wedding starting at 4 a.m.) has a breakdown of the broadcast media that will be making their way offering live coverage. Romenesko has the memo with details about the AP’s coverage, which will be massive.

The celebrity news shows are coming out in full force; ET has committed more staffers than ever to the event and E! has a countdown clock ticking down to its coverage.

The Washington Post has the Royal Wedding Watch blog. Reuters has a section dedicated to the wedding. (They also report on a study that says it’s mentioned online every 10 seconds.) SELF is even liveblogging the event.

So if you were even thinking about trying to pitch a story, don’t. Just follow along with the wedding hoopla instead.

WPP Reports Revenue Growth, PR Improves on 2010

WPP also made its earnings announcement today reporting revenues up seven percent to £2.2 billion (about $3.6 billion by today’s currency rate) for the period ending March 31, 2011. Like-for-like, revenue was up 6.7 percent. The company’s earnings release also said Q2 was also off to a good start. Among WPP’s PR firms are Ogilvy PR, Burson-Marsteller, and Hill & Knowlton. Other firms under the WPP umbrella include MediaEdge:CIA, JWT, and Grey Worldwide.

The advertising and media investment areas showed “bite-back” the release said, with 12.9 percent revenue growth on a constant currency basis, and revenue totaling £899 million (about $1.5 billion). Branding and identity, healthcare and specialist communications (which includes digital firms) was up 7.9 percent to £563.4 million (about $938.5 million). And PR reported growth of 5.6 percent, up from the final quarter of 2010, which was the strongest of the year. Revenue for this sector was £207.9 million, or about $346.3 million.

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‘Holmes Report’ Announces Award Winners

Sabre award trophies

In advance of the North American SABRE awards dinner, taking place on May 10 in New York City, The Holmes Report has announced some of the agency winners for 2011.

Burson-Marsteller was selected as s U.S. large agency of the year, MWW Group was selected for mid-sized agency, and Coyne PR got the small agency distinction. K-global, founded in January 2010, was selected for new agency of the year.

Among the specialist agencies named are Kaplow for consumer agency of the year, WCG for digital agency, Abernathy MacGregor Group for financial agency, and GCI Health for healthcare agency. The complete list of those winners is available here.

IPG Reports 9.3 Percent Organic Growth in Q1, Strong PR Showing

Interpublic Group keeps the positive earnings trend going with 9.3 percent organic growth reported in Q1 2011. Revenue totaled $1.47 billion for the quarter, a 10.3 percent increase year-over-year.

According to Harris Diamond, CEO of IPG’s Constituency Management Group, it was a “terrific quarter” for IPG’s PR firms (a sentiment expressed during this morning’s earnings call). The company’s PR agencies include Weber Shandwick, GolinHarris, and Carmichael Lynch. There was year-over-year organic growth of eight percent, with, according to Diamond, “strength in the U.S. and Asia.” He also said things were “turning positive” in Europe.

Overall, IPG reported 8.8 percent organic growth in the U.S. and 10.2 percent internationally.

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The Ticker: How to interview; Arrington’s conflicts; Facebook Insights; The Fed’s PR; R.I.P. Friendster

Delicious Will Become Avos

Three cheers! Bookmarking site Delicious is being acquired by YouTube founders Chad Hurley and Steve Chen, who plan to make the site part of a new site called Avos. Yahoo will continue to operate the Delicious site until July 2011. An FAQ on what this means for users is available here. For those who were worried, users will see their accounts transitioned rather than deleted.

ReadWriteWeb says it’s unclear what exactly Avos will look like, but Hurley and Chen are hiring and the offices will be in San Mateo, CA, where they founded YouTube. In a statementJohn Matheny, SVP of communs and communities for Yahoo, said “we spoke with numerous parties interested in acquiring the site, and chose Chad and Steve based on their passion and unique vision for Delicious.”

Shore Fire Media Seeks Music-Loving Publicist

Does your iPod go wherever you go? Is your iTunes library maxing out your hard drive space? Well, we may have just found your dream job. Shore Fire Media has an open position for a new music publicist.

If you have the right amount of experience, you know the drill. You’ll be responsible for developing compelling media campaigns, and be expected to write press releases, field requests and be on-hand for events. Those who are passionate about music will love the perks, and undoubtedly be excited to work with a diverse roster.

The ideal candidate has at least three to four years of experience as a music publicist with exceptional written, verbal, editorial and interpersonal skills. Top-notch writers with a knack for persuasion and clarity are most wanted. If you can juggle multiple tasks at a time and thrive under pressure, grab your best writing samples and apply here.

For more openings and employment news, follow The Job Post on Twitter @MBJobPost.

Klout Revamps Its Site

Klout’s website has a new look and features, including a new Perks section, added personalization, and a new profile design. According to a post on the Klout blog, there will also be more features rolling out in the coming weeks.

As an aside, a post on the blog today names the top 10 “Airlines with the most Klout.” Number one is Virgin followed by Southwest, Delta, TAM Airlines, and American Airlines. The post says that these are the airlines that are “using social media to the fullest.” Your thoughts?

 

Study: Social Media Outreach to Hispanics is Lacking

-By Cynthia Dagenais

TeleNoticias and Latino Wire released their Hispanic Social Media Survey results, showing that despite the increased Hispanic population in the U.S., social media programs targeting this market are lagging behind.  And we don’t mean by a small fraction of a percent; less than half target this growing demographic.

Out of 202 responses collected on Survey.com, 92 percent of those surveyed have social media programs, but only 45 percent have programs specifically targeting the Hispanic market, which was no surprise to David Henry, CEO of TeleNoticias.  He said the results are similar to what was predicted.

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