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Archives: March 2012

Google Launches Search for New Communications Manager

If you’ve been dreaming about working for Google, now’s your chance. The company is hiring a communications manager in its consumer media department.

In this role, you’ll communicate with various journalists, commentators and opinion makers to inform them of Google’s new products and ever-growing company culture. You’ll create communications campaigns; develop print and web-based press materials; and guide the flow of accurate information. Read more

Cubes: Take a Behind-the-Scenes Tour of The Knot

In this episode of “Cubes,” we tour the offices of XO Group Inc., the media company best known for every bride-to-be’s favorite site, The Knot.

The XO Group’s brand-new space in lower Manhattan boasts a fashion runway, a bar with a kegerator, a giant projection screen for playing Xbox Kinect, and a staircase inspired by the ones found in Apple stores. Oh, and it has really good feng shui.

For more mediabistroTV videos, check out our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

‘Anchorman’ Marketing Off to a Good Start

You’ve heard, and you’re excited. There’s going to be an Anchorman sequel! Ron Burgundy is back and he’s bringing his jazz flute. This news totally took the edge off of last night’s Azarenka loss. Azarenkaaaa!

Ron Burgundy” has been trending on Twitter all day and just about every media outlet has helped to spread the news, even though the movie isn’t expected until next year. But as we’ve seen with a couple of recent releases, building the right buzz for a movie long before it actually hits theaters is critical.

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Aim for the Culture Section of Village Voice

Village Voice coverIf your client is the next hot thing in pop or indy culture, you could land print and online coverage in Village Voice. As the “premier expert on New York’s downtown scene,” the alt weekly looks to publicists to arrange interviews, to secure advanced copies of media material (film, books, music) and to obtain access to events (shows, openings).

But be patient when pitching, said music editor Maura Johnston. ”I do try to at least glance at every email I receive, although responding to every one would be a full-time job, or maybe even two,” she explained.

Get contact info for Johnston and all editors accepting pitches in How To Pitch for PR: Village Voice. (subscription required)

Clorox Adds Bacon to April Fool’s

Clorox is getting a jump on April Fool’s with this “news clip” that’s focused on bacon-scented cat litter. And it sizzles when your cat pees! Actually sounds like a pretty great idea, but, alas…

The (organic) bacon scent is also in the company’s Green Works products. Good stuff.

Working on an April Fool’s funny? Let us know.

[via Mashable]

Spin the Agencies of Record

Pinterest has hired The OutCast Agency for what is starting as a short-term project but could go long-term. The firm is helping the network manage the intense interest it has generated with media relations support. [via Holmes Report]

New York’s Grand Central Terminal has chosen Goodman Media International to promote the landmark’s activities, retail shops, and restaurants on a local, national, and global level. The firm will also help the 100th anniversary celebration on February 1, 2013.

Sanford, FL has spent tens of thousands of dollars on outreach, according to the Orlando Sun-Sentinel. The city has hired Massey Communications for crisis comms, media strategy, and a “joint information center.” Sanford has spent $5,000 on crisis comms and $30,500 on Sony JumboTrons that broadcast a Monday meeting at a local park.

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Mayor Bloomberg Pitches New York To Startups

Made in New York from NASDAQ on Vimeo.

Mayor Michael Bloomberg and other government officials have been pressing hard to make a case for New York as a tech hub and a place for startups. Now the Mayor is making a direct pitch to the startup community via online video. The clip also stars the founders of some of New York’s big tech companies like Foursquare and Reddit. And why are they here? The food, of course. And because New York is awesome.

Brought to you by New York Tech Meetup and NASDAQ OMX, the video is part of a partnership announced last month that will include a number of videos, a women-in-technology event series, and a PSA.

The Ticker: Tumblr’s growth; News + mobile; CNN vs. MSNBC; Political experience; Bloggers vs. healthcare

It’s Safe, But No One Will Eat ‘Pink Slime’

As we noted this morning, Beef Products, Inc. is struggling to convince an outraged, meat-eating public that the “pink slime” or “lean finely textured beef” (choose which one you prefer) is actual beef that you should eat.

Christian Science Monitor reaffirms that the filler, which is made by running scraps through a machine to remove fat and usually involves the use of ammonia to kill bacteria, is safe. It may be safe, but it sounds disgusting. Marion Nestle, a noted nutrition professor and author from New York University says, “The question is whether it’s socially acceptable.”

And the National Meat Association‘s spokesperson Jeremy Russell says, “If our consumers aren’t willing to buy it, there is only so much we can do.” Even the USDA’s statement doesn’t address how appetizing the filler is, only that its safety.

Safe and nasty.

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APCO’s Chelsea Flower Show Exhibit Is the ‘Garden of Communication’

APCO Worldwide is participating in London’s Chelsea Flower Show, the first comms firm ever to do so. The firm’s garden display will have a communications theme, “reflecting its role as a setting for important conversations and decision making throughout history,” according to the release. Comms as plant art!

At right, we have a rendering of the garden, with a list of all the plants being used available here. The water is meant to represent the flow of conversation, the planting beds provide seclusion, and it’s eco-friendly.

According to Ruth Willmott from the garden design company Willmott Whyte, the exhibit will be “a contemporary interpretation of a garden of communication.”

This seems like a lot to ask from plants, but as we Americans learned from Downton Abbey, the English are very expressive with their flora. And dead serious about their plant and flower shows. The Chelsea Flower Show is a five day affair that attracts 150,000 from around the world and is a bit of a social scene in London. It takes place May 22 through 26.

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