Archives: April 2012
Navy Reserve Rear Admiral Vic Beck (left) has been named MD of the U.S. public affairs practice at Burson-Marsteller. Beck has been in the Navy Reserve for 25 years and serves as vice chief of information for the U.S. Navy. He’ll be based in Washington D.C. and Boston reporting to the chair of the U.S. PA practice, Nate Tibbits. Beck also has 20 years of public affairs experience working with companies and government organizations.
Krupp Kommunications (K2) has launched a parenting division led by Beth Feldman, former VP of comms at CBS and the founder of RoleMommy.com. The parenting division has already won new business like Zarbee’s and will be working with existing clients like Gaiam and the book Bonding Over Beauty by Erika Katz.
For those of us not following each draft play, there are still lessons to be learned. In today’s guest post, Jeff Cohn, “a loyal Broncos fan and brand strategist at COHN,” offers up five lessons in hiring that we can glean from the NFL draft. So now, even the gridiron averse have a reason besides the Super Bowl ads to pay attention to football.
Click through to read on.
Klouchebag, a site that “is the standard for measuring asshattery online,” launched today, and we’re seeing a lot of scores in the “bit of a douchebag” range zip across Twitter. PRNewser scored a mere 26, so we’re “mostly alright” though the site suggests that we cut down on the retweets. But retweets make us happy!!
Here’s your pro tip of the day: If you are arrested and find yourself without bail money, launch a website and have a fundraiser. Maybe you don’t have access to a computer while you’re in jail. Ask your family and/or friends to launch a site for you. Or hire someone to do the job and then use your successful bail-money-raising website to also raise funds to pay the designer.
The family of Anna Gristina, who’s been arrested and charged with being a “Manhattan madam,” has launched a website to raise money for her bail. Housed in Riker’s Island, her family contends that Gristina is being held in disgusting conditions (there are rats and roaches) and that the $2 million the court is asking for is “cruel and unusual.” The site takes an extra tug at the heartstrings by putting a picture of Gristina on the homepage with two cute kids (above).
Men and women go for very different kinds of rides. A TrueCar.com study of new car sales for 2011 showed a female affinity for the cute, fuel-efficient MINI, and other small import cars, while men continue to buy trucks, SUVs, and Ferraris in disproportionate numbers.
The matter-of-factly titled study, “Men Prefer Flashy or Brawny Vehicles; Women Prefer Import Brands and Smaller Vehicles,” really shows the gender appeal of car models.
For example, who is buying Porsche 911s? Almost all dudes.
WPP reported a like-for-like revenue increase of 1.9 percent in the public relations and public affairs area for Q1 2012. Revenue for the sector totaled £225 million, or about $365.6 million. In constant currencies, that percentage goes up to 6.8 percent. The company said Burson-Marsteller and Cohn & Wolfe showed the strongest growth. B-M this week announced leadership changes at Proof Integrated Communications and in its consumer and brand marketing practice.
Overall, that means PR and public affairs make up 9.4 percent of total revenue for the company.
Revenue for WPP as a whole totaled about £2.93 billion (about $4.76 billion), up 7.6 percent in pound sterling and 5.5 percent in U.S. dollars. Like-for-like revenue was up four percent.
The Ticker: Jack White on Colbert; Gawker vs. Buzzfeed; Diversity awards; FTC vs. Google; Pinterest growth
The Colbert Report: Jack White talks about his new album “Blunderbuss,” his (failed) attempt to promote it (clip above)
Marketwatch: 2012 Diversity Distinction in PR Awards Opens
USA Today: Pinterest growth curve levels off
Edelman has launched its eighth global practice, Business + Social Purpose, which will bring together the CSR, sustainability, and citizenship areas under one umbrella. The new practice will be led by global practice chair Carol Cone, who will work with regional leaders and 125 staffers to serve companies, NGOs, nonprofits, and other organizations.
The practice will provide services including brand and corporate citizenship strategies, reputation and image management, and sustainability. Clients include Adobe, Brita, PNC Financial Services, and Southwest Airlines.
Besides the services offered to others, the firm launched Edelman Citizenship in July of last year, which published its first Global Citizenship Report and donated $5.1 million in cash and pro bono services.
After the jump, we’ve got a few infographics with results from the 2012 Edelman goodpurpose study.