Waste processing and recycling company Sun Bergeron has chosen Hill + Knowlton Strategies for corporate communications, media relations, research, community relations, and other marcomms work. H+K in Miami will lead the work with help from offices across the country.

Thermo Fisher Scientific has chosen Racepoint Group for global PR and social media work. Racepoint has also added six other health care clients to its roster including the UMass Memorial Medical Center and Jiff Inc, a health care social network.The agency has hired Nigel Smith, a health care PR pro with 20 years of experience, as SVP of the global health care practice to help with the new business. [via]

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In the latest episode of mediabistroTV’s “My First Big Break,” Fox News anchor Shepard Smith recalls how he got noticed working as a local reporter in Orlando. The story involves puppies, explosions, and Mel Gibson.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

The Chartered Institute of Public Relations (CIPR), the U.K.’s professional association for PR pros, has issued guidance for the industry that states PR pros shouldn’t edit Wikipedia entries where there is a conflict of interest. Instead, they should suggest those edits to Wikipedia editors.

The guidance is an ongoing work-in-progress, with further changes and enhancements expected as time goes on.

Bell Pottinger got into trouble back in December for admitting on secret video footage that they alter Wikipedia entries, among other “dark arts.”

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We didn’t get the Roll Call column up yesterday, so here’s the belated Wednesday column.

Jenna Littler has been promoted to Burberry‘s VP of PR and corporate relations, a new title at the company that brings together the fashion and corporate PR functions. Littler joined the company two years ago to build the corporate relations function. She was previously with the business consulting company McKinsey & Company. She’ll be working out of Burberry’s London HQ.

Tshepo Matseba has been elected the president of the Public Relations Institute of Southern Africa. Matseba is a 33-year-old corporate comms strategist and was recently named the head of marketing for a company called Discovery. [via AllAfrica]

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There were rumors yesterday evening that this news would be coming today, but it didn’t make watching it any easier.

Ann Curry bid a tearful farewell to the Today show this morning, expressing her love for the viewers, her colleagues, and the behind-the-scenes players on the show.

There had been speculation over the past week or so that she would be leaving the show, possibly with a big payday. During her announcement, Curry said she’d be working on big stories, “the work that most of us got into journalism to do,” which will be broadcast across NBC’s news programs. NBC News president Steve Capus went into further detail about the types of stories Curry would be covering: “humanitarian” stories both here and abroad.

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Zoinks! Both Fox and CNN, in a rush to report this morning’s historic Supreme Court health care ruling, told everyone the exact wrong thing. That’s embarrassing.

Fox corrected itself on the air after seeing news on the SCOTUSblog that contradicted their initial statement that the health care law had been ruled unconstitutional. EVP of news for Fox News Michael Clemente has put out a statement about the gaffe that includes a poke at “one other cable network.” This statement is after the jump and gets the side eye.

CNN amended its reporting on air as well. They’ve also sent out an email to correct their previous “Breaking News” email alert and issued a statement, which we’ve also got after the jump.

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Washington Post: Supreme Court upholds Obama’s health care law

Wall Street Journal: News Corp Approves Split

Reuters: Ann Curry Gives Tearful Farewell to Today

CNET: Google Nexus 7 Tablet Unveiled

AllThingsD: The Smart Money is On Big Data

How do you get girls interested in careers in science? By demonstrating the world-altering effects and fascinating subject matter those careers often deal with…or by wooing them with things girls totally love, like lipstick, nail polish, and being gawked at by guys? The European Union went with the latter. And it did not go over well.

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Standup comedians such as Louis CK live and die by public relations every time they speak into a microphone. The first rule in standup comedy states that it’s more important to be liked by the audience than to have them think you’re funny. People are loyal and forgiving with people they like. Funny comes and goes, like indigestion.

Louis CK, like everyone else, feels like he’s being exploited by the freaking entertainment industry and he’s had enough of this crap. So he’s cut out the middleman and is selling tickets to his next tour exclusively on his site.

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Having a job is important, but having the right job is equally important. The PR industry is filled with firms large, small, and everywhere in between. Moreover, they’re working with different clients, are staffed with people that have varying priorities, and have created a unique style that makes finding the right firm kind of like finding the right boyfriend or girlfriend. Do you have things in common? Are you heading in the same direction? Do you both like watching Bravo reality shows and sports?

Oh… yeah… right. PR jobs. Gotta find the right firm. How do you do that? Start at the start.

“Looking for a job should be a job,” says Margarita Miranda-Abate, SVP of the consumer lifestyle practice at Kaplow. “Why are you not happy where you are? What’s not fulfilling you? You should know why you’re making the switch.” In other words, take some time for introspection to determine what you’d like to do. Having a good grasp of what the goal is will make achieving it possible.

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