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Archives: July 2012

The Ticker: HSBC Damage Control; Hope Solo; Apple Showdown; CNN; Cheap Coffee vs. the Environment

Businessweek: HSBC In Full Damage Control Mode After Scathing Report

The Washington Post: Hope Solo’s Hopeless Approach to PR and Social Media

Roll Call: 360 PR, Elephant Talk Communications, and More

Elephant Talk Communications Corp. (nyse mkt:ETAK), an international provider of business software to the telecommunications and financial industries, has appointed Jan Goeijenbier as Director of Corporate Communications. Jan will also manage the group’s newly appointed public relations agencies — Fishburn Hedges in Europe and Intermarket Communications in the United States — as well as, together with VP of Investor Relations Steve Gersten, The Blueshirt Group, ETAK’s new investor relations agency. (Release)

Kyle Bishop has been named Director of Digital Strategies and Creative Services at 360 Public Relations. Bishop will lead an expanding team of digital designers, developers and social media community managers at 360PR, an agency recognized as an early leader and continued innovator in digital communications. (Release)

Single Stop USA, a national non-profit organization focused on increasing economic and educational opportunities nationwide, announced today that Dr. Jennifer Scott has joined its board of directors. Dr. Scott serves as the Global Managing Director of Ogilvy Public Relations’ (Ogilvy PR) Strategy+Planning Group and brings significant experience in communications strategy to the Single Stop board. (Release)

How High Can Style and Design Elevate Virgin America?

It’s difficult to imagine there were ever glory days for the airline industry. Today, many travelers loathe the idea of flying; rigorous and invasive security checks, delayed flights, baggage fees and drab terminals operated by uninspired employees all make for an unwelcome experience. Virgin America, however, is banking that it can change air travel.

The hip airline has created an ambitious branding strategy and PR campaign that focuses on customer experience. By providing upscale amenities in terminals, dressing its flight attendants in sleek attire, and offering gourmet in-flight food served on real dinnerware, Virgin America believes it can differentiate itself from the competition and attract more customers who are willing to pay a little extra for a pleasurable travel experience. But just how much is mood lighting and craft beer worth to flyers? Read more

After Three Months on the Job Lauren Kapp Leaves Huffington Post

Three months after leaving NBC News for Huffington Post Media Group, Lauren Kapp is leaving her post. Kapp was brought on as Huffington’s SVP of Global Strategy, Marketing and Communication. Reuters reports Kapp is leaving for personal reasons.

The differences between NBC and the Huffington Post are vast: NBC is part of a huge corporate conglomerate controlled by cable operator Comcast Corp and its news division has a long, storied history.

The Huffington Post, founded in 2005, is a scrappy upstart that has rewritten the rule book in how news is presented and consumed on the Internet with its mixture of aggregation, heavy use of photos, original reporting and commentary.

Kapp, spent the last 10 years at NBC News where she held PR jobs at “Today” and “Nightly News” before being upped to VP of communications and marketing, and was part of NBC News president Steve Capus’ inner circle.

Earlier this month, HPMG owner AOL hired Jolie Hunt for the newly-created role of chief marketing and communications officer. Hunt joined from Thomson Reuters.

Mitt Romney’s London PR Gaffe gets Funnier

(Jason Reed/AP)

There has been no shortage of Olympics-related PR gaffes leading up to the start of the games, which are set to kick off with the opening ceremonies in London tonight. Recent headlines have included everything from the backlash over foreign-made Team USA uniforms, to the dismissal of a Greek athlete due to an insensitive tweet. And now presidential candidate Mitt Romney has joined the ranks of those scrambling to clean up self-made PR messes before the games begin.

According to The Huffington Post, Romney, while in London earlier this week, offended British leaders and citizens alike by questioning the city’s preparedness during an NBC News interview that aired on Wednesday evening. “The stories about the private security firm not having enough people, the supposed strike of the immigration and customs officials — that obviously is not something which is encouraging,” he said. He also called some of the potential issues “disconcerting.”

On Thursday, in what some believe was a jab at Romney’s leadership of the 2002 Salt Lake City Olympics, British Prime Minister David Cameron responded to Romney’s remarks by saying, “We are holding an Olympic Games in one of the busiest, most active, bustling cities anywhere in the world. Of course it’s easier if you hold an Olympic Games in the middle of nowhere.”

Read more

The Ticker: Facebook Slammed; iPhone 5 Leaked; Kia’s Ads; Samsung Smartphones; Bank of America

Tablets and the Future of Mobile Advertising

The growing popularity of tablets is encouraging not just print publishing and television service providers to go mobile, but advertisers as well. According to Online Media Daily, a new study by The Yankee Group predicts that tablets, thanks to their larger screens and more engaging media experience, will account for 53% of mobile advertising dollars in 2014, compared to 47% for mobile handsets. That number is expected to grow to 60% by 2016.

Ads within mobile applications are already proving more successful on tablets than on smartphones. The study reportedly found that a quarter of tablet owners clicked on ads while using apps, and 29% purchased extra content. Additionally, on average, tablet owners buy 1.7 paid apps per month, while smartphone users buy 1.1.

And because watching video on tablets is rapidly increasing in popularity (with a reported two-thirds of users watching video at least once a week, compared to 48% just last year), there is a great deal of growth potential in that area as well. In this regard, Yankee Group principal analyst Jason Armitage, who authored the report, advises advertisers to use lessons learned from app and social media use to create campaigns geared specifically toward the tablet format, rather than just recycling TV ads.

To read the full article in Online Media Daily, click here.

Bobbi Brown Cosmetics Seeks Manager of Global Communications

Calling all beauty enthusiasts! Bobbi Brown Cosmetics is on the hunt for a new manager of global communications.

In this role, you’ll work on publicity campaigns and domestic strategy for the brand’s North America division. You’ll support new product launches and work on events, while handling desksides, mailings and targeted pitches. In addition to communicating with the media, you’ll also act as a liaison between the marketing and product development teams on launch planning. And that’s just the tip of the iceberg. Read more

Spin the Agencies of Record

ANCILE Solutions has chosen MWW to expand ANCILE Solutions’ brand awareness efforts in the media and analyst communities; MWW will also implement a media strategies program and executive eminence platform. MWW’s B2B and marketing communications resources include experts with specialized knowledge across various industries such as financial services, professional services, technology, human resources healthcare and manufacturing.

Michael W. Kempner, president and CEO of MWW explains, “In today’s competitive economic environment, every moment counts. Workforce productivity and efficiency is often the difference between getting the job done, and done well, or losing out to a competitor… Our global B2B marketing expertise will continue to ensure ANCILE Solutions remains the leader on the issues most relevant to business leaders today.”

M&C Saatchi PR has been tapped as AOR for Alvin Ailey American Dance Theater. M&C Saatchi PR will provide strategic public relations support on behalf of Alvin Ailey’s upcoming season.

M&C Saatchi PR also has been named AOR for UNTUCKit, a high-end men’s apparel line that specializes in shirts meant to be worn untucked. M&C Saatchi PR will cover strategic public relations support in addition to social media PR and digital work.

Update on Chick-fil-A Backlash: Chicago Takes a Stand

As we reported earlier this week, fast food chain Chick-fil-A won’t be opening a franchise in Boston anytime soon, thanks to the anti-gay marriage comments recently made by the company’s president, Dan Cathy. Well, we can now add Chicago to the list of cities in which Chick-fil-A is unwelcome.

While Chick-fil-A already has one location in Chicago, Proco “Joe” Moreno, a member of the City Council, told the Chicago Tribune that he plans to prevent the franchise from building its second restaurant in his ward, saying, “If you are discriminating against a segment of the community, I don’t want you in the 1st Ward…Because of this man’s ignorance, I will now be denying Chick-fil-A’s permit to open a restaurant in the 1stWard.” He also said that Cathy’s comments were “bigoted, homophobic.”

Also, according to the Los Angeles Times, Rahm Emanuel, Mayor of the Windy City, released a statement that said, “Chick-fil-A values are not Chicago values. They disrespect our fellow neighbors and residents. This would be a bad investment, since it would be empty.”

Read more

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