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Archives: December 2013

The PRNewser Staff’s Favorite Stories of the Year

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We showed you the best, now click through the rest!

Just kidding. Everyone knows that traffic does not necessarily equal quality, right?

The PRNewser staff wrote more than 2,360 posts for this site in 2013, and some of our personal favorites didn’t quite make the year-end top 26 list. In order to put a little spin on the classic clickbait rankings story, we asked everyone who wrote for us regularly this year to pick three faves that didn’t appear on the top traffic list.

We hope you’ll enjoy our 2013 refresher. Oh, and Happy New Year!

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

The Real Top 14 PR Twits to Follow in 2014

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Represent, “Real” PR Tweeps! 

We at PRNewser know that speaking out against clients (in the open) may be taboo. But for sake of discussion, let’s pretend it’s okay to be honest, mmmmkay?

How many times have you worked tirelessly for what seems like a millennium for a great trade story?

You earned a monstrous 90 percent share-of-voice with a sweet representation on social media to the tune of hundreds of shares, and even got noticed by other media types (local and industry). You draw up that report and hit enter with some righteous satisfaction (and possibly, a sister neck roll). And then, the client replies with … wait for it and repeat after me … “That’s all?” 

Yes you ungrateful so-and-so , metrics matter, but they have evolved. That’s how we feel about some of the “top minds” in this space making a list of “Who’s Who?” Metrics are important, as is attitude, content, engagement and relevance. That’s why this list—our list—matters. Here are our Top 14 PR Twits to Follow in 2014. 

*Snap Applause*

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It’s Official: Google Glass Is a Bust

Fashionable?

Even Shutterstock thinks so

For all the talk of tech in 2013, we can’t think of a single product that truly altered the landscape. Nothing came anywhere close to the innovation of, say, the iPad. Smart watches seemed mildly interesting, but the biggest “breakthrough” was supposed to be Google Glass.

After reading this Mat Honan Wired account of a year spent with the device, we can safely call it a dud. For now.

Key quotes after the jump.

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Western Clothing Brands Escape Blame in Deadly Factory Collapse

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(Pic via Associated Press/A.M. Ahad)

It was one of 2013′s most tragic stories—and it should have been one of the year’s biggest PR disasters as well.

Unfortunately, as we enter 2014 it looks like the Western clothing companies involved in April’s Bangladeshi factory collapse have washed their hands of it in every possible way.

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Redskins PR Chief Yanks Mic from Reporter’s Hands

Let's talk media relations strategy...

Let’s talk media relations strategy…

Got your attention yet? OK. Today brings us a very weird report from the world of sports PR in which the National Football League‘s most embattled team demonstrates some…unconventional ways of dealing with the media.

For context, the Washington Redskins fired manager Mike Shanahan yesterday, because a 3-13 record does not inspire one to perform the traditional “Gatorade dump” victory dance.

Here are some of the (very) lowlights from Washington Post sports scribe Kent Babb‘s excellent report on the event:

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STUDY: Bad Customer Service Costs US Companies $41 Billion a Year

excellentcustomerserviceIn news that should somewhat vindicate those of us who have spent countless hours being passed around from one unhelpful/unfriendly customer service rep to another, a new study shows that when we “vote with our pocketbooks” by switching service providers, brands, or retailers, it truly does make a major impact on those companies. New research done by NewVoiceMedia reveals that U.S. companies considered to have poor customer service are losing a whopping $41 billion a year.

Take that, endless hold music!

The survey revealed that 44 percent of U.S. consumers are taking their business elsewhere as a direct result of poor service, and 89 percent of that group have switched at least once or twice in the last year.

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PR Jobs: The Atlantic, Atlanta Braves, Avalere Health

This week, The Atlantic is hiring a communications director, and the Atlanta Braves needs an interactive marketing manager. Meanwhile, Avalere Health is seeking a communications manager and a marketing manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Your Biggest News Bloopers of the Year

Because PR people and our clients aren’t the only ones who said and did dumb things in 2013, here’s your year-end news blooper reel.

What, you already watched this yesterday? OK, but you know it’s worth a second click—and yes, there’s a sequel now.

Our only comment: far too few of these people seem legitimately drunk.

Blackfish Dodges a Black Eye from SeaWorld. Whatevs.

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If you haven’t seen this, you’re missing a bonafide Oscar-quality documentary.

Full Disclosure: I have been to SeaWorld many times. I have mini-mes who love the place.

Fuller Disclosure: I have seen Blackfish. Twice. And I may not consider going to SeaWorld again.

Fullest Disclosure: SeaWorld needs to fire whatever firm is in charge of its crisis communications because it is just too-little, way-too-late.

This Magnolia Pictures documentary is all over Netflix and it’s spreading on social media as well. Rotten Tomatoes gave it 98 percent on its beloved ‘Tomatometer.’ And 1980s retreads musical acts such as Heart and Joan Jett have backed out of SeaWorld-approved performances because of this documentary. But SeaWorld just now decided to act?!

Um, Nurse? We need a tourniquet because there is something seriously broken with this situation. STATRead more

The Ticker: Top Stories; Women in Social; Social Grows Up; Detroit PR; Sikh Awareness

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