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Archives: January 2014

Desert Publications Seeks Experienced Marketing Director

palmspringslife200Desert Publications is looking for a talented marketing director to join its team. The job will be based in Palm Springs, Calif.

In this role, you’ll facilitate sponsor experiences and manage the day-to-day workflow of publication. This includes conceptualizing strategies for web/digital, as well as handling event media kits, sponsor proposals, event logistics and event-day operations. Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Biggest Stories of the Week

Facebook PR Really Wants Famous People to Post During the Super Bowl

TETRRF-00013166-001OK: one last Super Bowl post before the big weekend, because this one provides us with a glimpse inside the Facebook PR team’s strategic manual.

This morning Re/code posted on a letter sent by the Facebook team to a talent agency in which the network explains the rewards public personalities will receive for participating in a little pigskin experiment.

The idea: big names will start a “WatchWith Party” by simply posting Super Bowl-related stuff and using the hashtags #FBWatch and #SB48 (because everyone uses Facebook hashtags).

You want to read the conditions, don’t you?

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Here Are Our Favorite Super Bowl Odds and Ends

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So…two days left until the most important day of the year for branded promotions. The 6,329 “credentialed journalists” covering the event will make sure to inform you about every last detail of the game and related ads/stunts, but for now we thought we’d share some of our favorite football tidbits, sent to us by our friends in the industry.

First we have a couple of ways to make the game (and the ads) a little more fun.

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NFL Pro Brad Smith on Richard Sherman: ‘He’s Not a Bad Guy’

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Yes, people are still talking about Richard Sherman‘s NFC championship post-game interview. So when Philadelphia Eagles wide receiver Brad Smith, in New York to promote his “Design for Brad Smith” competition, stopped the Mediabistro offices, we couldn’t resist asking his thoughts on the PR foul.

Check out our MediabistroTV interview below:

We’ll have more on the “Design for Brad Smith” competition during our coverage of New York Fashion week next week. And to watch more MediabistroTV videos, subscribe to our YouTube channel and follow us on Twitter: @mediabistroTV.

Top New York Times Fashion Critic Resigns

t-logo-190This morning brought big news for everyone in fashion PR: Cathy Horyn will step down as The New York Times‘ chief fashion critic after more than 15 years in the position, effective immediately.

As Capital New York reports, Horyn “occupied one of the fashion industry’s true critical pulpits” but was not always a favorite among the design community due to her propensity for brutal honesty in reviewing designers’ newest collections and personal comments about designers themselves; Giorgio Armani and Yves Saint Laurent famously banned her from their shows.

On a somber note, the given reason for this last-minute announcement is the illness of Horyn’s partner, former Liz Claiborne executive Art Ortenberg.

Notes from the memo just released by Times executive editor Jill Abramson and styles editor Stuart Emmrich after the jump:

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More Brands Using Instagram Messaging for Promos

Back when Instagram‘s direct messaging feature launched in December, we wondered how brands might use it before GAP swooped in to provide us with the first example.

This week Aquafina showed us another way by using DM to message fans and spread awareness of its new “Flavor Splash” product with the help of a celebrity partner.

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Is this a trend in the making, or what?

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U2 to Unveil New Song During Super Bowl Spot, Offer Free Downloads to Benefit (RED)

a812d18636ceff861a80c8920a9dedc6Come Super Bowl Sunday, you may be buying many things–beer, chips, a box of ever-elusive Velveeta, or even David Beckham’s underwear–but U2 and AIDS charity (RED) are hoping you’ll also choose Sunday as the day to download the band’s new song, “Invisible” (for free!).

During a commercial break in the big game, the song will premiere in an edited version of its music video, after which, “Invisible” will be available for free download on iTunes for a 24-hour-period. Every time the song is downloaded during those 24 hours, Bank of America will make a $1 donation to (RED)–up to a total of $2 million. All the funds will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

The promotion is the launch of a new partnership between the banking giant and (RED), which, since it was founded by Bono and Bobby Shriver in 2006 with the aim of engaging businesses in the fight against AIDS, has teamed up with big-name brands like Apple, Starbucks and The Gap to raise more than $240 million for the Global Fund. Read more

STUDY: Doritos, M&M’s and More Score Perception Bumps with Super Bowl Previews

You may have heard that there’s a sporting event coming up this Sunday and that every brand in the world wants to make the most of it.

Everyone in the PR/marketing/advertising world wondered whether this year’s decision to allow the public to watch full ads before the game would help the brands that participated, and a new survey from our friends at YouGov confirms that it did, indeed.

Doritos is the top “improver” in all three of the study’s categories: word-of-mouth, online buzz and, most importantly, purchase consideration. While YouGov notes that Doritos included kids and animals in three of its whopping five ”Crash the Super Bowl” ads, researchers credit this brilliant spot for the bounce:

OK, that was pretty good. More winners after the jump:

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Well, It’s About Time to Hate the Girl Scouts…for Political Endorsements?

Typically, around this time of the year, people are avoiding storefronts and grocery stores because the Girl Scouts are out pimping its Samoas, Do-Si-Dos, Thin Mints and other sinful cookies. They bum rush people trying to get to the organic food section and end up walking away with about one trillion calories in their bag.

That’s not this type of hatred.

No, it seems the lovely girls of cookie shilling has dipped its pretty, pink toenail into the pool of political endorsements. Wait, what? Yup, and it’s all because of this tweet. We’ll explain more after the jump…

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