TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Archives: February 2014

Biggest Stories of the Week

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Hurry, this boot camp starts Monday! Register now!

Spin the Agencies of Record

shutterstock_133884818

Halal-friendly food brand Saffron Road signed Boston-based Cone Communications as its PR AOR.

As the brand looks to establish itself in the frozen entree category, Cone will work to spread awareness of the name and its commitment to “ethical consumerism” via media outreach and the thought leadership of founder Adnan Durrani and EVP Jack Acree.

We’re on board; samosas are the greatest things since fried bread.

Read more

5 Secrets Every PR Pro Should Know About Reporters

old reporter guy

For starters, they don’t all look like this because technicolor is a thing.

In the fabled world of public relations, it amazes — well, really, disheartens — me how few flacks take time to get to know reporters. Forget the national ones who are on everyone’s bucket list. I’m talking the general assignment reporter in their own backyard.

These are the people that can make or break your effectiveness as a PR professional and not once is there an attempt to humanize these folks. I should know. As I have shared a few times in this blog, I’m a proud hack-turned-flack. I have good friends in the media, and I suppose that is why I can understand the jitters when pitching a reporter who answers the phone (intentionally) like a brash horse’s patoot, “NEWS!”

For that, I offer this list for you: 5 secrets every PR pro should know about reporters. Enjoy and share with your team.

Read more

‘Most Influential New Yorkers on Twitter’ List Is Slightly Surprising

shutterstock_105789410

We don’t doubt the algorithms of social analytics company PeerIndex. We were, however, mildly surprised by the results of their most influential New York tweeters study featured today in New York magazine.

Some are obvious: mayors de Blasio and Bloomberg, Bill Clinton, Neil deGrass Tyson, Jimmy Fallon, and…French Montana? Is that Miley’s long-lost brother?

Just kidding. We know he’s a rapper because we do research. We also assume that Piers Morgan comes in at #4 due to the recent failure of his CNN show and the fact that he’s not afraid to call out his haters from his comfy spot beneath the bridge.

Read more

Journalists Agree: Press Releases Are Still Vital

The evolution in social media and technology has resulted in a whole new landscape when it comes to communications and public relations. PR professionals are not only looking to reach the media by targeting high-circulation publications but also to reach relevant influencers on social media.
Through all these changes, press releases still remain an essential tool that represents the official and formal communication of news directly from the management or leadership of a company or organization. Read more

Social Media Specialist Cohen Leaves MWW for FleishmannHillard

cohenToday FleishmannHillard announced that Ephraim Cohen, former EVP of innovation at MWW, would join the firm as its SVP, senior partner and east region social practice leader.

This means he’ll work to further the firm’s objectives in the New York/Boston area while ensuring that clients make the most of its social/digital assets. In the release, east region president Robert Dowling cites Cohen’s “strong understanding of the relationship between brand and reputation”, especially in the social/digital realm.

Prior to the move, Cohen handled brand journalism/native ads, community management and Big Data at MWW; before that he was best known as founder of The Fortex Group, a “community-building firm” that closed its doors in 2011.

Something tells us that his thinking falls along the same lines as new GolinHarris non-ninja Neil Kleiner: social ROI has less to do with likes and shares than creating content that people will actually read and facilitating the growth of real communities.

It has absolutely nothing to do with martial arts or Mike Myers bombs.

New York Observer Editor Hired His Ice Cream Man to Defend Donald Trump

shutterstock_135808091

It’s a tough job defending a guy like Donald Trump, but somebody’s apparently gotta do it. In this case, that somebody is the editor of his son-in-law’s newspaper…and that editor’s ice cream man, Bill Gifford.

You read that right. A communications “standoff” has emerged in the wake of what looks a whole lot like a 7,000 word article doubling as a hit piece on New York Attorney General Eric Schneiderman and a defense of The Donald.

ICYMI, Schneiderman just happened to file a 2013 lawsuit against Trump alleging fraud on the part of his real estate “university” seminar—an event whose attendees could, in Trump’s own words, “just copy exactly what I’ve done and get rich.”

Read more

Microsoft Might Just Be Done with Former Clinton Flack

When we searched Mark Penn‘s name yesterday on Bing, using our Surface tablets (psych!) and saw this headline we wondered, “Why would anyone want to fire this guy? His track record is just as spotless as his ethical record!” Remember the Wall Street Journal column he used to promote Burson-Marsteller while he was acting CEO? Good times.

Oh, and remember this 2008 gem? Thanks, Mark Penn!

Now why might Microsoft, according to the story broken by Re/code, be thinking about letting the guy go?

Read more

President Obama & VP Biden Show Us Their Exercise Regimen For ‘Let’s Move’

obama biden lets moveRemember last week when Michelle Obama told Jimmy Fallon that she wanted people to show her how “they’re moving“? It was during her appearance on The Tonight Show where she talked up the fourth anniversary of her anti-obesity “Let’s Move” campaign and asked everyone to take to social media with the hashtag #letsmove. If she got enough of a response she suggested that the President and Veep might show us how they get active.

“Yo babe, hook me up,” was the way she planned to pitch it. (Note: Do not try that pitch with the media. You are not the First Lady.)

Well looks like that ask worked! We have footage of both Obama and Biden getting in a workout. A couple of things that might strike you about this clip.

Read more

STUDY: Living on Embarrassingly-Named Streets Can Save UK Homebuyers Thousands

Cock-A-Dobby-5720640

What’s in a name?

Well, when it comes to buying a home on British streets with names like Crotch Crescent, Cock A-Dobby and Cumming Street, the answer is roughly 84,000 pounds ($140,000).

According to a study by NeedaProperty.com., which spent two months researching the impact of giggle-worthy street names on house prices, embracing (or at least enduring) the idea of living on a questionably-named avenue can save homebuyers a hefty sum of money. Researchers asked 2,000 people to vote for the streets they would be most ashamed to call home, and the top 15 were used for the study. As it turns out, homes on those streets cost an average of 84,000 pounds less than comparable accommodations on other, less innuendo-ridden streets. Read more

NEXT PAGE >>