Archives: February 2014
As the brand looks to establish itself in the frozen entree category, Cone will work to spread awareness of the name and its commitment to “ethical consumerism” via media outreach and the thought leadership of founder Adnan Durrani and EVP Jack Acree.
We’re on board; samosas are the greatest things since fried bread.
For starters, they don’t all look like this because technicolor is a thing.
In the fabled world of public relations, it amazes — well, really, disheartens — me how few flacks take time to get to know reporters. Forget the national ones who are on everyone’s bucket list. I’m talking the general assignment reporter in their own backyard.
These are the people that can make or break your effectiveness as a PR professional and not once is there an attempt to humanize these folks. I should know. As I have shared a few times in this blog, I’m a proud hack-turned-flack. I have good friends in the media, and I suppose that is why I can understand the jitters when pitching a reporter who answers the phone (intentionally) like a brash horse’s patoot, “NEWS!”
For that, I offer this list for you: 5 secrets every PR pro should know about reporters. Enjoy and share with your team.
We don’t doubt the algorithms of social analytics company PeerIndex. We were, however, mildly surprised by the results of their most influential New York tweeters study featured today in New York magazine.
Some are obvious: mayors de Blasio and Bloomberg, Bill Clinton, Neil deGrass Tyson, Jimmy Fallon, and…French Montana? Is that Miley’s long-lost brother?
Just kidding. We know he’s a rapper because we do research. We also assume that Piers Morgan comes in at #4 due to the recent failure of his CNN show and the fact that he’s not afraid to call out his haters from his comfy spot beneath the bridge.
The evolution in social media and technology has resulted in a whole new landscape when it comes to communications and public relations. PR professionals are not only looking to reach the media by targeting high-circulation publications but also to reach relevant influencers on social media.
Through all these changes, press releases still remain an essential tool that represents the official and formal communication of news directly from the management or leadership of a company or organization. Read more
It’s a tough job defending a guy like Donald Trump, but somebody’s apparently gotta do it. In this case, that somebody is the editor of his son-in-law’s newspaper…and that editor’s ice cream man, Bill Gifford.
You read that right. A communications “standoff” has emerged in the wake of what looks a whole lot like a 7,000 word article doubling as a hit piece on New York Attorney General Eric Schneiderman and a defense of The Donald.
ICYMI, Schneiderman just happened to file a 2013 lawsuit against Trump alleging fraud on the part of his real estate “university” seminar—an event whose attendees could, in Trump’s own words, “just copy exactly what I’ve done and get rich.”
When we searched Mark Penn‘s name yesterday on Bing, using our Surface tablets (psych!) and saw this headline we wondered, “Why would anyone want to fire this guy? His track record is just as spotless as his ethical record!” Remember the Wall Street Journal column he used to promote Burson-Marsteller while he was acting CEO? Good times.
Oh, and remember this 2008 gem? Thanks, Mark Penn!
Now why might Microsoft, according to the story broken by Re/code, be thinking about letting the guy go?
Remember last week when Michelle Obama told Jimmy Fallon that she wanted people to show her how “they’re moving“? It was during her appearance on The Tonight Show where she talked up the fourth anniversary of her anti-obesity “Let’s Move” campaign and asked everyone to take to social media with the hashtag #letsmove. If she got enough of a response she suggested that the President and Veep might show us how they get active.
“Yo babe, hook me up,” was the way she planned to pitch it. (Note: Do not try that pitch with the media. You are not the First Lady.)
Well looks like that ask worked! We have footage of both Obama and Biden getting in a workout. A couple of things that might strike you about this clip.
What’s in a name?
Well, when it comes to buying a home on British streets with names like Crotch Crescent, Cock A-Dobby and Cumming Street, the answer is roughly 84,000 pounds ($140,000).
According to a study by NeedaProperty.com., which spent two months researching the impact of giggle-worthy street names on house prices, embracing (or at least enduring) the idea of living on a questionably-named avenue can save homebuyers a hefty sum of money. Researchers asked 2,000 people to vote for the streets they would be most ashamed to call home, and the top 15 were used for the study. As it turns out, homes on those streets cost an average of 84,000 pounds less than comparable accommodations on other, less innuendo-ridden streets. Read more
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