TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Archives: March 2014

What Is the State of the News Media, Pew Research Center?

shutterstock_62541346

In case you missed it, last week Pew Research Center released its annual, invaluable State of the News Media report.

The big conclusions may sound familiar: while new digital outlets continue to spring up pretty much every day with the help of venture capital injections, they’re more concerned with earning readers and influence than making money, the vast majority of which is still driven by traditional advertisements in print and on TV.

That said, every major publisher has now embraced branded content (however reluctantly).

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

SNL Brand Parodies: Bad PR?

Love you, Louis C.K., but to anyone who lived through the 90′s Saturday Night Live’sChris for President” skit was last week’s winner, hands down. The second best was this “brutal” takedown of Jos. A. Bank.

Harsh, bro. Today AdAge asks whether the company’s imminently mockable “buy 1 suit get 3 free” made the skit inevitable. We’d say “probably”, but we’d like to pose a different question: does it matter?

Read more

SELF Mag in Trouble for Mocking Cancer Survivor’s Tutu

shutterstock_144909634

Magazines have to apologize too. Last week SELF landed itself in hot water thanks to what we’ll call overeager editorializing on the fashion front.

Read more

This Is Why You Don’t Hand Over Too Much Branding Power to a Sponsor

citi bikeCiti Bike is in trouble. The bike-sharing program that has quickly become a part of the New York City landscape needs “tens of millions of dollars” to stay afloat.

Citi Bike began on shaky footing with tons of technical problems, but has since attracted nearly 100,000 annual members. One major problem is finding people willing to rent a bike on a shorter term. Those technical glitches are part of the issue. And just getting the bikes to the neighborhoods where they’re most desired has proved to be a costly hurdle. In addition, New York magazine says the weather has been a problem, not just for the bikes and the docking stations, but for potential customers. No one wants to ride a bike in the snow.

Finally, a big problem with Citi Bike is the “Citi” part. The program, the Wall Street Journal notes, operates with funds provided largely by advertisers and sponsors (alongside those membership and other rental fees). It doesn’t use public funds. The main sponsor is CitiBank. And finding other sponsors has proven daunting.

Read more

5 PR Strategy Mistakes to Avoid

StrategeryStrategy: it’s the one thing we always try to sell our clients and, arguably, the thing we most often fail to deliver.

No worries, though; it’s understandable. We’ve all had clients call in a panic while we’re neck deep in creating a strategy that would make Alexander the Great scratch his head.

As longtime residents of Tactic Town, we’ve all heard this one:

“Do this, now! We are in a bind and need some help.”

Now it’s sweet that clients call with their hair on fire, imploring us to take the lead. But tactics don’t always pay the bills unless you have a desired goal.

So, here’s another listicle for every flack to enjoy: the 5 PR Strategy Mistakes to Avoid.

Read more

Tesla’s Latest Press Release Satisfies Your GIF Fix

shutterstock_173790803

We’re not up for making sweeping generalizations on a Monday morning, but Tesla’s latest corporate announcement definitely raises some questions about the future of the press release.

Rather than go the traditional route, CEO Elon Musk took time off from his day job serving as Larry Page’s favorite charity organization to publish the release under his own name as a Medium post. It’s both a product launch and the latest step in an ongoing campaign to control the damage stemming from safety concerns with Tesla cars.

Don’t worry; Musk sticks to his famously aggressive messaging style and adds a few GIFs for emphasis.

Read more

Spider-Man Delivers Your Mail in This Cross-Promotion Campaign

spider-man

“Spiderman, Spiderman
Does whatever a spider can
Spins a web, any size,
Delivers mail, so watch the skies.”

Wait, those aren’t the lyrics? Someone better tell the US Postal Service.

In a world in which brands and blockbuster movies are pairing off faster than teenagers before prom, the latest movie/business cross-promo coupling is between the Postal Service (specifically Priority Mail) and “The Amazing Spider-Man 2,” set to hit theaters May 2. The USPS and Sony Pictures are collaborating on a multi-channel marketing campaign that will run through the end of May.

Not sure the Postal Service has much in common with the web-slinging superhero? The Chief Marketing and Sales Officer at USPS, Nagisa Manabe, would beg to differ, saying in a statement:

“Our Priority Mail products share many qualities with a Super Hero of Spider-Man’s caliber, namely those of speed, agility and reliability. Like Spider-Man, our priority has always been the people we serve. We pride ourselves on our commitment to public service and delivering for our customers, and we are excited about enlisting Spider-Man to help promote our Priority Mail offerings.” Read more

PETITION: Putin, Take Our Alaska, Please.

Alaska-secede-back-to-Russia

Hey kids. U.S. History could get all jacked up!

Have you ever been on an Alaskan cruise? The vistas alone are worth the price of admission. Add to that the weather, the memories, and the food, and you have a marvelous getaway that you will remember forever. At least I did.

Yet, while reflecting upon my journeys of yesteryear, I read this straight from WhiteHouse.gov:

Groups Siberian russians crossed the Isthmus (now the Bering Strait) 16-10 thousand years ago. Russian began to settle on the Arctic coast, Aleuts inhabited the Aleutian Archipelago.

First visited Alaska August 21, 1732, members of the team boat “St. Gabriel »under the surveyor Gvozdev and assistant navigator I. Fedorov during the expedition Shestakov and DI Pavlutski 1729-1735 years

Vote for secession of Alaska from the United States and joining Russia.

Oh, it’s real. Find out how just how real after the jump…

Read more

Malaysia Airlines Turns to Ketchum in MH370 Crisis

malaysia-airlinesWhat’s the toughest PR assignment in the world right now? If you said “Malaysia Airlines” then you’re right.

Friday brought news that Ketchum, a firm hardly afraid to take on the most challenging accounts around, has signed with MAS to help navigate the ongoing crisis.

The Holmes Report notes that the airline hired Ketchum several days after flight MH370 first went missing but kept the news quiet for obvious reasons.

The most interesting comments in the story come from the former head of communications for Malaysia Air, who admits that the company could have been a bit more sensitive to the concerns of passengers’ family members and avoided problems like the many misleading headlines about the text sent to parents and relatives.

Read more

The Ticker: Apple-Samsung Trial; Putin Sells Soap; Web Traffic; Facebook Doesn’t Care; Healthcare Gets Sick

NEXT PAGE >>