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Archives: April 2014

The NAACP Takes a PR Hit In The Donald Sterling Debacle

adam silverCommissioner Adam Silver was everyone’s hero on Tuesday when he announced that Donald Sterling would be banned for life from the NBA after the league confirmed that was in fact his voice on a recording filled with racist and sexist remarks. (Was there ever any doubt?)

Not only that, Sterling has to hand over $2.5 million for charity — not much for a billionaire, but it’s the principal — and Silver says he’s going to press to get the LA Clippers sold to a different owner. Not only did Silver call the comments “offensive,” but he said they were “harmful,” which connotes something deeper, more serious and more corrosive.  Boom. Boom. Boom.

While he and the league are being given credit for handling the situation swiftly and effectively (well, by almost everyone), there have been a lot of questions about how the NAACP could have seen fit to give Sterling not one, but two lifetime achievement awards. The second one was meant to be handed out next month at the organization’s annual convention, but was rescinded on Monday. Even then, the LA chapter’s president Leon Jenkins said there is “room to forgive.”

It looks as though the NBA has been much tougher on Sterling than the NAACP has. And some are saying that it could be because Sterling donated money and Clippers tickets to the organization.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Edelman Names New York President

CohanFollowing the promotion of Russell Dubner to President/CEO of its U.S. operations, Edelman has named his successor: Jen Cohan.

Cohan will be president of Edelman New York effective July 1; she currently serves as global chair of the firm’s consumer marketing practice, and in her new role she will report directly to Dubner.

In the release, Dubner writes:

“Jennifer is a seasoned business leader and marketer who has deep experience working with both consumer and corporate brands…Jen’s skills will serve the office well as she charts new ways to bring even greater value to our clients’ business.”

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12 Brands Reminded You That ‘Mean Girls’ Turned 10 Today

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Did you wear pink today?

As many brands and other disparate parties reminded us, today is both Wednesday and the tenth anniversary of Tina Fey‘s greatest cinematic achievement to date (on a side note, let’s all pretend ‘Admission’ never happened).

Of course, we knew that clever copywriters would take this golden opportunity to loosely tie their clients’ brands to the movie. It’s like we have ESPN or something.

Now who wore it best?

Whatever. We’re getting cheese fries.

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The Clippers Play Defense to Protect Their Brand

The big question in our minds yesterday afternoon was “How will the L.A. Clippers respond to the biggest/most annoying news story of the week (especially while still playing in the first round of the NBA playoffs)?”

The answer is a pretty good case study in keep-it-simple real-time marketing–the team just replaced its logo with the statement image atop its homepage (note the URL nba.com/clippers/one):

Clippers

Have to love the consistency in messaging.

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PR Newswire Promises Not to Give Stock Traders Early Access to Press Releases

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Of course I use Uber.

We know how tired you must be of reading variations on the question “do press releases even matter anymore?”

In the world of high-frequency stock trading, the answer is “oh hell yes they do”–and according to parties like New York attorney general Eric Schneiderman, basic releases can be worth millions of dollars to cut-throat traders who receive them literally milliseconds before the general public and make lightning-fast buy/sell decisions based on the information contained within.

Today PR Newswire officially joined its two primary competitors, Business Wire and Marketwired, in agreeing to curtail that practice.

What does this mean?

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Celeb-Studded Anti-Sexual Assault PSA Should Be Powerful, but Feels Pandering

Steve Carell, Daniel Craig, Benicio Del Toro Join White House Push Against Sexual Assault - ABC NewsThe below anti-sexual assault PSA was unveiled by Vice President Joe Biden during a White House event that introduced new guidelines for college campuses to help curb sexual assaults.

Biden’s speech was poignant and on-point, addressing many of the most difficult issues facing victims of sexual assault. He slammed the tendency of people investigating such crimes (especially on campuses) to “re-assault” victims by insinuating they were responsible for what was done to them and calling into question the victim’s actions, while giving the perpetrator the benefit of the doubt.

“We almost always ask the wrong questions when it comes to sexual assault,” Biden said. “We continue to ask questions like ‘What were you wearing? What did you say? What did you?…The real question is what made him think that he had the right to do what he did?” He added that there needs to be a clear message that there are no extenuating circumstances when it comes to rape. “No means no, whenever it is stated,” he said.

This is a vitally important issue facing our society, and the need for influential people to help guide this national conversation in the right direction is paramount.

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Striking Against Gay Marriage: When Hunger Games Goes Terribly Wrong

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Soooo … good luck with that.

In case you haven’t been watching the news or, you know, breathing, gay marriage is sort of acceptable these days. Of course, there will always be haters of any cause or group of people out there. Nevertheless, the world continues to stroll ahead and this planet continues to rotate on its axis.

So, when you hear of groups like the Family Foundation in Virginia going on a 40-day hunger strike to protest gay marriage, people don’t really take note of their position. Actually, they just wonder what they are leaving in the refrigerator and whether they can they feed the homeless with that stuff.

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Target Hopes New Hires and New Card Tech Will Do the Trick

TargetTarget is taking steps to remedy the problem that led to one of history’s biggest data breachesand its team wants you to know.

To its credit, the company seems to have been attacking the problem on all fronts since the breach first occurred last year, and now it’s ready to begin the rollout.

The move comes in stages: last month the company’s VP, who had been in charge of its website and internal computer systems since 2008, “resigned” (quotations ours).

At that time, the company also announced its decision to replace its existing card security tech with a system called “chip and PIN”. Last night brought the official update: Target hired a new chief information officer, who will oversee the implementation of this new security strategy.

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THIS JUST IN: ‘Judgment Maps’ Are Now a Thing

THIS JUST IN 2We all have our favorite map apps, with most of the debate placing Google Maps and Apple Maps in the coliseum in a fight to the death. Hopefully, first up in homicide will be that bimbo scolding me with “recalculating.”

Anywho, while GPS makers try to keep their products relevant, there is another kind of maps quickly populating Web browsers across this great land of ours — JudgmentalMaps.com.

These annotated maps take a comedic, but arguably realistic, slant on how to get about town. How many times have you been new in a city and wondered where are the places to avoid? Well, this is the map for you.

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Roll Call: SpinMedia Group, Cumulus Media and The Center for Public Integrity

SpinMedia Group is expanding its sales and integrated marketing teams with 13 hires and promotions including the key hires of Pete Riherd from Selectable Media as vice president/western sales director and Todd Wienke from Hot Chalk as vice president/midwest sales director. As western sales director, Pete Riherd will run SpinMedia’s West Coast sales teams. Riherd brings with him 20 years of industry experience and a passion for entertainment brands. Prior to Selectable Media, Riherd worked at Entertainment Weekly where he began as a salesperson before becoming the San Francisco sales director and, ultimately, head of the company’s West Coast team. Midwest sales director, Todd Wienke, will oversee the Midwest region beyond Chicago and encompassing Texas, Minneapolis and Detroit. Wienke is a digital entertainment expert with 20 years of experience in sales and sales management. Prior to joining SpinMedia Group, he was director of corporate partnerships at HotChalk, Inc., and also helped launch Sony Digital Entertainment and Flixster. (Release)

Cumulus Media announced the appointment of Jeff Brown as senior vice president, Cumulus Corporate. Brown will be responsible for regional operations oversight in 26 Cumulus markets. Brown previously served as vice president/market manager of Cumulus’ Atlanta station cluster. Prior to joining Cumulus, Brown spent 15 years with Entercom Communications, with Market Manager posts in Boston, Portland, and Norfolk, Virginia. His appointment is effective immediately, and the nationwide search for Brown’s replacement at Cumulus’ Atlanta cluster is currently underway. (Release)

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