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Diddy Wants to Save the Music Video (Good Luck With That)

One type of content we haven’t seen recently on broadcast television: the music video. Sean “Don’t Call Me Puffy” Combs wants to change that, and Time Warner Cable thinks he might be able to do it. This week he’s pushing his new Revolt TV venture as “the ESPN of music”, offering both your standard videos and some “behind the music” “news and information programming” (aka Snoop trying and failing to form a coherent thought).

So…a dated performer promoting a dated concept? It’s win-win!

It’s tough to make a video stand out without a little gratuitous nudity or a movie tie-in; the days of renting a suburban California mansion and turning a 48-hour party into a three-minute video are long gone. In other words, Diddy had better bring out the big guns: more famous friends, more flaming pianos.

On a side note, he can do comedy:



Let’s just hope he doesn’t take this opportunity to push Ciroc vodka, the cash cow that made him the richest bad rapper in the world. There’s kids watching this stuff, man!

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