TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Diddy Wants to Save the Music Video (Good Luck With That)

One type of content we haven’t seen recently on broadcast television: the music video. Sean “Don’t Call Me Puffy” Combs wants to change that, and Time Warner Cable thinks he might be able to do it. This week he’s pushing his new Revolt TV venture as “the ESPN of music”, offering both your standard videos and some “behind the music” “news and information programming” (aka Snoop trying and failing to form a coherent thought).

So…a dated performer promoting a dated concept? It’s win-win!

It’s tough to make a video stand out without a little gratuitous nudity or a movie tie-in; the days of renting a suburban California mansion and turning a 48-hour party into a three-minute video are long gone. In other words, Diddy had better bring out the big guns: more famous friends, more flaming pianos.

On a side note, he can do comedy:



Let’s just hope he doesn’t take this opportunity to push Ciroc vodka, the cash cow that made him the richest bad rapper in the world. There’s kids watching this stuff, man!

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!