Digital Ad Agencies Moving Into PR

It’s no secret to PRNewser readers that the lines between agencies — whether they be PR, digital, or advertising focused — continue to blur.

At this point, it can be a question of who is moving faster into the other’s turf: ad agencies offering more “PR like” services or PR agencies offering more “advertising like” services.

AdWeek‘s Brian Morrissey pinged PRNewser to get our thoughts the issue and just published a story on the topic today.

One interesting anecdote came from Peter Yesawich Jr., who “lasted just a month” as a vp at Edelman Digital in San Francisco. Says Yeaswich:

PR firms “don’t understand digital” [and] bill high rates for rote activities like Twitter updates.

Certainly, a number of PR executives would disagree with Yeaswich. From PRNewser’s point of view, we certainly see more ad agencies hiring PR types as opposed to PR agencies hiring ad types. What is your take on this trend? Leave your thoughts in the comments.

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