In just his second month on the job, dna13 vice chairman Dave Armon is already making some big moves. Today, the “reputation management and media monitoring” company announced a partnership with Thomson Reuters.
Thomson Reuters is already developing what Armon calls, “innovative workflow and communications solutions for PR professionals,” and dna13 will be contributing “television, print, internet and social media monitoring expertise and workflow functionality,” to these new services in development.
The deal opens up dna13 to a large audience, as the division of Thomson Reuters developing the new services already has more than 6,000 corporate customers.
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