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Donald Baer to head Burson-Marsteller; Mark Penn to Microsoft

Donald A. Baer, who served as White House communications director under President Bill Clinton, has been named global chief executive officer of Burson-Marsteller. Baer joined the public-relations firm four years ago and has been serving as vice chairman and chief strategy officer. He succeeds Mark Penn in the top spot at B-M, which boasts 73 offices worldwide.

Meanwhile, Penn, who has been CEO of Burson-Marsteller since 2005, is set to join Microsoft as corporate vice president, strategic and special projects. He has served as an adviser to Microsoft chairman Bill Gates, and was also senior strategist for Hillary Clinton’s presidential campaign.

According to Politico, both Penn and Baer expressed great respect for one another in the B-M release announcing Baer’s promotion.

Baer said of Penn: “Under Mark Penn’s strong, visionary leadership and based on the legacy of our founder Harold Burson, our firm is well-established among the leading public relations forces across the globe.”

Penn said of Baer: “Don has been my trusted adviser and a strong contributor to our success since he joined our senior team and is well-positioned to lead Burson-Marsteller to the next stage of success.”

For the full story on Politico, click here.

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