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Don’t Try to Pay Gawker to Place Your Clients’ Links

shutterstock_123477490-1Former PR professional and reigning purveyor of righteous indignation Hamilton Nolan has a message for “stealth” marketing firms: how dumb are you, again?

In short, an agency specializing in SEO sent him a series of emails “bribing” him to insert clients’ links into his totally unrelated Gawker posts in order to push their names up higher in Google search results.

This shouldn’t come as much of a surprise to anyone, but we are a little shocked by the marketer’s insistence and his willingness to provide links to clients’ content when he should have known right away that Nolan would shame him in public by reprinting all of his emails.

Of course PR would never do such a thing, because it’s strictly the domain of “shady” marketing firms and we have ethics. But this would technically qualify as paid media…

We wonder about the real-world value of links placed in posts like this one, which just happens to be a helpful list of marketing tips that somehow did not include our wise headline.

Was $80 really the best they could do? Nick Denton should take that offer as a personal insult.

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