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Doug Edwards: ‘Google Looks At Failure Like a Data Point’

Today, Google is a tech giant seeing remarkable success with its latest attempt at social networking, Google+. Back in 1999, Google was a startup company with assorted successes and failures in its future.

In Part I of this week’s Media Beat interview, Doug Edwards, Google’s first director of consumer marketing and brand management and author of the book I’m Feeling Lucky: The Confessions of Google Employee Number 59 talks with us about what it was like working at Google during those early days.¬†Though the company has gone on to an incredible number of wins, there have been a few losses along the way, including Google’s first stab at social networking, Orkut.

“I think Google looks at failure like a data point,” Edwards says. “It’s a learning opportunity.”

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