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Dow Jones Launches Media Database and Management Tool

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Throwing their hat into the crowded media measurement, monitoring and management space, Dow Jones launched Media Relations Manager, a “news-enabled media database and contact management tool,” this week. According to the company, Media Relations Manager taps Dow Jones’ “vast global collection” of traditional and social media coverage with “journalist, broadcast and blogger contact information, profiles, beat and pitch data.”

The new service, “helps media relations professionals build media lists and personalized, highly relevant and more effective pitches based on the stories the journalists or bloggers have actually written or communicated,” said Martin Murtland, managing director, Dow Jones Solutions for Communications Professionals in a statement.

As PRNewser exclusively reported last week, Dow Jones is one of five vendors vying to win the measurement and metrics RFP recently sent out by Yahoo. The company is up against established players in the space, including Cision and Vocus.

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