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Dr. Seuss, Branding Genius

The doctor is inToday in unexpected nostalgia: By the time they come of age, most American children have in some way experienced the multimillion dollar brand that is the estate of writer/illustrator Theodore Seuss Geisel, aka Dr. Seuss. Multiple generations got to know the good doctor through his colorful, award-winning children’s books, TV specials and a string of hand- and computer-animated films of varying critical and commercial success.

Anyone with a soft spot for Seuss’s work will get a kick out of this online exhibit, recently made available by the Library of the University of California, San Diego. His instantly recognizable visual brand shines through in a series of amusing pre-war ads for companies as disparate as Ford, NBC, Ajax, GE and Standard Oil. Like contemporary Walt Disney, Suess knew that there was no better way to humanize a brand than with adorably anthropomorphic creatures; he was a master of developing a unique visual signature that somehow tied back to the product in question.

Does a cynical age embodied by the increasingly sarcastic tone of Disney and DreamWorks properties still allow for the whimsy of a Seuss? We hope so.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!