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Drake Fires PR Firm for ‘YOLO’ Mistakes

drake money

On his way to the club to make it rain with $73. YOLO, indeed.

Being the publicist of an idiot celebrity is nothing more than a logo and cash grab. Where’s the fulfillment in constantly being pressured to cover someone’s tracks because he or she can’t cover his or her mouth?

Take this fool, Drake.

Reports have come out via Billboard that Drake and ID-PR have parted ways because of the now infamous (and all-too-classy-response) Rolling Stone cover story that was to feature the doltish “singer/rapper” but instead this Philip Seymour Hoffman had to go take heroin and die. Hoffman gets the cover. Drake thought he was snubbed.

And the rest is after the jump (and there’s more where that came from)…

PSH Drake CoverID PR was hired to help promote Drake’s third album “Nothing Was the Same”. The agency’s major coup was to arrange for a cover story with Rolling Stone magazine. Evidently, the only reason Drake did the interview was for the cover … and then that low-rent actor had to die.

Comedy and classless hi-jinks ensue.

Our fearless leader noted that Drake was a tad miffed, so he took to Twitter. And he was so serious about his thoughts that he has since deleted them from Twitter. However, they said the following:

I never commented on Yeezus for my interview portion of Rolling Stone. They also took my cover from me last minute and ran the issue.

— Drizzy (@Drake) February 13, 2014

I’m disgusted with that. RIP to Phillip Seymour Hoffman. All respect due. But the press is evil.

— Drizzy (@Drake) February 13, 2014

All respect due, huh? If that was the case, then the respect would be to give a dead guy the damn cover story. Drake also shared some comments about Kanye that he now insists they were “off the record,” but if his “PR” firm knew what they were doing, his royal Drizziness surely would have realized that there is no such thing.

ID tries to take the high road with this statement released to Billboard: 

“Drake is an incredibly talented artist and we’re proud of our results for ‘Nothing Was The Same’ and Would You Like A Tour? We wish him the best.”

Drake screws up. All respect due. He still gets an interview. And the publicity firm gets canned. Of course you wish him “the best,” but off the record, ID PR is considering getting into B2B PR because reputation may just matter a little.

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