TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Duck Dynasty Ratings Take a Dive After All

Duck-DynastyLate last year, America was all miffed about Duck Dynasty‘s patriarch Phil Robertson and his not-so-fan-friendly views on gay rights and Jim Crow laws. Well, many people except the executives at A&E who thanked the nation for its concerns with a Duck Dynasty marathon.

It seemed this was the show that could do wrong, even though it did. A&E didn’t think so as they brought Big Daddy back hoping for happy-happy-happy ratings for its season premiere.

Yeah, not so much. More than 4.5 million people did not tune in and that sound you hear was the this nation not really giving a quack about the much beloved show.

According to Nielsen ratings, the Season 5 premiere on Wednesday of the A&E reality show drew 8.5 million viewers, down sharply from the nearly 12 million that tuned in for the Season 4 opener in August. Granted, that’s still a sweet number for a season premiere on paid TV, but it shows that maybe people do care about that “down-home-thinking.”

In fact, behind The Walking Dead, it’s the number one show on TV—but it will be interesting to see if this show continues to be the juggernaut it’s become or if people just want the Robertson klan … clan to get ducked. (Oh, come on! It was there. We’re having fun here, no?)

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!