TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Duracell-Powered Bus Shelter Equipped With Heaters that are Hand-Holding-Activated

If you’re waiting for a bus in one of those little road-side shelters, you’re more than likely actively trying to stand or sit as far away from the other people in said shelter as possible — it’s not that you’re inherently unfriendly or antisocial, it’s just how it is. But in the bitter cold of a Canadian winter, might it be worth getting a little cozier with your fellow commuters for the sake of keeping warm?

Duracell decided to encourage strangers to create “Moments of Warmth” by installing heaters in a Montreal bus shelter. The heaters would only activate if the chilly commuters were willing to join hands, completing a circuit. It’s basically that scene in “Practical Magic” where the benevolent witches get the skeptical townspeople to join hands in a circle to save Nicole Kidman’s life…only less demon possession and more Duracell branding. In other words, strangers coming together to make life more comfortable, if only momentarily — what’s not to like?

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!