Edelman on Google and PR

In his latest blog post, Edelman CEO Richard Edelman shares compelling notes from a conversation he had with Jeff Levick, Vice President of Industry Development and Marketing, Americas for Google.

Among other topics, Levick said that PR should look at changing its compensation model. “He suggested we consider experimenting with performance based models that deliver “eyeballs” and sales, which are increasingly popular with ad agencies. We often do not get credit for the value we provide,” wrote Edelman.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.