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Edelman Picks Up Brazilian Brand Marketing Firm

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Edelman has acquired Brazillian brand marketing firm Significa in a deal that makes the merged firm one of the largest PR firms in Brazil, according to the news release. The deal gives Edelman an opportunity to better serve the growing Brazillian market, in what CEO & president Richard Edelman is quoted as saying is a “perfect match” for the firm.

It’s a perfect match because we will leverage Significa’s track record of building consumer brands to help build Brazilian companies across the world through Edelman’s global network.

Significa CEO Yacoff Sarkovas is set to become CEO of Edelman Significa Group Brazil, while Ronald Mincheff is set to remain president of Edelman Significa, Sao Paulo office.

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