TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Edelman Picks Up Brazilian Brand Marketing Firm

AEDELMAN.bmp

Edelman has acquired Brazillian brand marketing firm Significa in a deal that makes the merged firm one of the largest PR firms in Brazil, according to the news release. The deal gives Edelman an opportunity to better serve the growing Brazillian market, in what CEO & president Richard Edelman is quoted as saying is a “perfect match” for the firm.

It’s a perfect match because we will leverage Significa’s track record of building consumer brands to help build Brazilian companies across the world through Edelman’s global network.

Significa CEO Yacoff Sarkovas is set to become CEO of Edelman Significa Group Brazil, while Ronald Mincheff is set to remain president of Edelman Significa, Sao Paulo office.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!