Eight Telltale Signs That Your Press Release Is Bullshit

We’ve already told you about Press Release Grader, a free service that “evaluates your press release and provides a marketing effectiveness score.” In related news, Scott Bardell of Idea Grove, a Dallas public relations agency, points out in today’s Marketing Prof’s Daily Fix, “Eight Telltale Signs That Your Press Release Is Bullshit.”

Like the say in journalism school: don’t bury the lead! Scott surely didn’t with that headline.

Among his points, there is one we especially agree with, “…ultimately it’s not about the format, it’s about the content.” Click here for the full version.

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