Next week in New York is Advertising Week, which is a big event for some, and a non-event for many others. We happen to be in the first group. The handy Gary's Guide alone lists a whopping 99 events over the course of the week, of which we're hoping to attend a bunch.

PRNewser will be there from the start on Monday morning for the "Future of Media" breakfast panel at the new TimesCenter with Ken Auletta of the New Yorker, Vanity Fair's Michael Wolff, AOL CEO Randy Falco, and Mark Cuban, among other media industry heavyweights. The invite promises a "town-hall style forum," with "lively interaction and far reaching predictions," which we certainly hope to see and hear.

At least one additional big player will officially enter the fray this year. Writes Adweek's Brian Morrissey, "...Facebook seems determined to be a big player on Madison Avenue. It's signed on as "gold-tier partner" for Advertising Week next week, along with Web giants Google, Yahoo!, Microsoft and AOL. That means a series of earnest workshops and the honor of getting ad people drunk at the week's closing party."

PRNewser is also interested in the various musical entertainment that has been booked over the week, including Bon Jovi, Ziggy Marley and the Melody Makers, Big Boi from Outkast, and N.E.R.D.

Sunshine, Sachs and Associates is handling PR for all of the official Advertising Week events, while the Interactive Advertising Bureau and Microsoft are teaming up to present the MIXX Conference, which takes place Monday and Tuesday. Are you around and would like to connect with PRNewser? Let us know.