(image cred)

Life isn't always fun when you're living in 30 minute increments, yet that is often what happens at a trade show or large conference.

Given the time of year, it's likely at least one of your clients may be involved with a big show. In case you need some help, ClickZ's Rebecca Lieb lays it out.

What's most important? Give the journalist some time to think:

Got breaking news you're planning to announce during the conference? You'd probably do better to break it in advance of the event, under embargo if necessary. The advantages are more mindshare and consideration from the journalists covering the news, affording them more opportunity to ask questions, conduct research, and do follow-up, while they're under less pressure to get a story filed amid a flurry of other activity.

We couldn't agree more. Unless you have super sensitive news, it's always to your advantage to give target media contacts a heads up in advance.

[Hat tip: Fusion PR blog]