(New York Daily News owner Mort Zuckerman addresses attendees)

The Public Relations Society of America's New York chapter held their 21st annual Big Apple Awards last night at the Rainbow Room in Manhattan.

mediabistro.com and FishbowlNY associate editor Noah Davis was on hand, and wrote in a recap post today, "Zuckerman, who plugged the Daily News as the only paper to support Mayor Bloomberg during his first election bid and asked the audience to buy a subscription, began his keynote address with a joke: 'Howard Rubinstein asked me if I believed in the Constitution. I said yes. He asked me if I believed in free speech. I said yes. He said, 'Good, cuz you're gonna give one.'"

The complete list of winners, after the jump.

CAUSE-RELATED MARKETING
Novartis Pharmaceuticals Corporation with Chandler Chicco Agency
Becoming Christopher

COMMUNITY RELATIONS: BUSINESS PRODUCTS & SERVICES
Bank of America with RF Binder Partners
Bank of America's Neighborhood Excellence Initiative

INTEGRATED COMMUNICATIONS: CONSUMER PRODUCTS & SERVICES
GlaxoSmithKline Consumer Healthcare with HealthSTAR Public Realtions
Aligning the Healthcare Community, Elite Media and Consumers Behind the
Need for alli®

INTERNAL COMMUNICATIONS: LESS THAN 10,000 EMPLOYEES
Carmichael Lynch Spong
Communicating with an Organization of Achievement Addicts

INTERNATIONAL COMMUNICATIONS
Bristol-Myers Squibb with CPR Worldwide USA
"B Aware" Campaign Increases Awareness of "Silent Killer" Hepatitis B in
Seven Europe, Middle East and African (EMEA) Countries

MARKETING CONSUMER PRODUCTS: HEALTHCARE
GlaxoSmithKline Consumer Healthcare with HealthSTAR Public Realtions
Sparking a Weight-Loss Revolution: the Launch of alli®

MARKETING CONSUMER PRODUCTS: TECHNOLOGY
Eastman Kodak Company with Ketchum, The Concept Studio, Mirrorshow and
Trillium
ThINK...Before You Ink! Kodak Revolutionizes The Inkjet Industry

MARKETING CONSUMER PRODUCTS: FOOD & BEVERAGE
Rémy Martin with GCI Group
Selling on the "Black" Market: GCI Group Launches an $8,000 Bottle of
Cognac to Reinvigorate an Historic Brand

MARKETING CONSUMER PRODUCTS: PACKAGED GOODS
Hasbro Games & The National SCRABBLE Association with Carmichael Lynch
Spong
Wordies Not Nerdies! Creating a SCRABBLE Sensation

MARKETING CONSUMER PRODUCTS: NON-PACKAGED GOODS
Trane with Carmichael Lynch Spong
Bringing the Value of Clean Indoor Air into Focus: The Trane CleanEffects
Story

MARKETING CONSUMER PRODUCTS: OTHER
Sherwin-Williams Paint Stores Group with Carmichael Lynch Spong
From The Runway to Your Hallways

MARKETING CONSUMER SERVICES: TRAVEL AND TOURISM/HOSPITALITY
Long Island Restaurants with WordHampton Public Relations
Long Island Restaurant Week

MARKETING CONSUMER SERVICES: HEALTHCARE SERVICES
Somerset Medical Center with M Booth & Associates, Inc.
Sleep for Life: Launching a Sleep Disorders Center

MARKETING CONUSMER SERVICES: TECHNOLOGY
Joost PR Team with Cohn & Wolfe
Introducing the Future of Television

MARKETING CONSUMER SERVICES: FINANCIAL SERVICES
Bank Of America with Emanate
No Fees, No Surprises, No Kidding -- Bank of America Gives Customers the
Opportunity to Make the American Dream of Homeownership a Reality with the
Launch of No Fee Mortgage PLUS

MARKETING CONSUMER SERVICES: OTHER
PETCO Animal Supplies, Inc. with Carmichael Lynch Spong
On Your Bark, Get Set, PETCO!

MARKETING COMMUNICATIONS: BUSINESS TO BUSINESS: PRODUCTS
Roche with Fleishman-Hillard, Inc.
Targeted Business to Business Media Campaign Reaches Corporate Audience
with Pandemic Preparedness Message

MARKETING TO SPECIAL OR MULTICULTURAL AUDIENCES: BUSINESS
Unilever with M Booth & Associates, Inc.
Vaseline Skinvoice Campaign

NEW MEDIA CAMPAIGN
Merck & Co., Inc. with GCI Group
Healthy Menu Makeovers

PUBLIC AFFAIRS: BUSINESS
AstraZeneca with Edelman
US AGAINST ATHERO

PUBLIC AFFAIRS: GOVERNMENT, ASSOCIATIONS & NON-PROFIT ORGANIZATIONS
Intercollegiate Studies Institute with G.S. Schwartz & Co., Inc.
Failing Our Students, Failing America

REPUTATION MANAGEMENT: BUSINESS -- COMPANIES WITH SALES OF MORE THAN $500
MILLION
Shell Oil Company with Burson-Marsteller
A National Dialogue on Energy Security

REPUTATION MANAGEMENT: GOVERNMENT, ASSOCIATIONS & NON-PROFIT ORGANIZATIONS
American Humane Association with Carmichael Lynch Spong
Reintroducing Humanity

SPECIAL EVENTS OR OBSERVANCES: ONE TO SEVEN DAYS: BUSINESS PRODUCTS &
SERVICES
Cadbury Schweppes Americas Beverages with Cohn & Wolfe
Raising the Bar on Sports Drinks: Accelerade Challenges Athletes to Think
About Protein & Endurance

SPECIAL EVENTS OR OBSERVANCES: MORE THAN SEVEN DAYS: BUSINESS PRODUCTS &
SERVICES
Maytag Brand with Carmichael Lynch Spong
The Next Maytag Repairman: Could It be You?

SPECIAL EVENTS OR OBSERVANCES: MORE THAN SEVEN DAYS: GOVERNMENT,
ASSOCIATIONS & NON-PROFIT ORGANIZATIONS
Life and Health Insurance Foundation for Education (LIFE) with Weber
Shandwick New York
LIFE Focuses Fragmented Industry Efforts -- Life Insurance Awareness Month

USE OF BROADCAST: INCLUDING USE OF VIDEO NEWS RELEASE, B-ROLL AND/OR
SATELLITE MEDIA TOUR
Parade Magazine with D S Simon Productions
What America Earns

PSA PRINT & VIDEO PUBLIC SERVICE ANNOUNCEMENT
American Lung Association in collaboration with sanofi pasteur and
Cooney/Waters Group, Inc.
American Lung Association's Faces of Influenza Educational Initiative

WEBSITE: NEW OR NEWLY DESIGNED
FedEx Corporation with Ketchum and Stromberg Interactive Consulting
A Caring Conversation: Helping FedEx Employees Share the Spirit of Giving
Through Blogging

INNOVATION & TECHNOLOGY
Yale University with Edelman
Open Yale Courses